Ramp up to triggered direct mail and take personalization to new heights.
Today retailers and brands must connect with customers in meaningful ways. Triggered direct mail helps marketers become clutter busters by using data to create personalized communications based on previous actions.
Innovations in inkjet production technology, workflow automation and personalization software make it easier than ever to drive additional revenue through triggered direct mail.
Key Stats and Opportunities
Triggered direct mail may have a higher cost than some digital channels, but it’s worth it. It’s a familiar and easy way to drive action and growth.
Direct Marketing
With innovations in print technologies, workflow automation and personalization, marketers are re-embracing direct mail as a way to achieve more relevant, customized communications.
Featured Technology
Xerox® Baltoro® HF Inkjet Press
The Xerox Baltoro HF is no longer sold as new.
XMPie® Personalized Communications
The leading technology for engaging your audiences with personalized, relevant communications across print and digital media touchpoints.
Xerox® Triggered Direct Mail Solution
Triggered Direct Mail achieves a superb customer experience, with high levels of personalization, unified communications, that are customized with the right message must be delivered using the right communication channel at the right time. Xerox Triggered Direct Mail Solution enables this communication model.
DMA Response Rate Report 2017, Direct Marketing Association, 2017
Evergage, 2017 Trends in Personalization
Related Articles
Solving Print's Pain Points
Explore the latest trends and solutions in print operations with Printweek’s special supplement, sponsored by Xerox. Gain insights into digital transformation, efficiency, and sustainability for your print business.
Xerox Iridesse Virtual Designer Training
Add popular digital Beyond CMYK embellishments to your projects when using the Xerox Iridesse Press.
UK printer delivers high-value projects while lowering environmental impact
Rapidity gains efficiency, versatility with Xerox® Iridesse® Presses
Xerox® Iridesse® Presses: Empowering Clients with On-Demand Printing
See how Xerox® Iridesse® Presses helped a client meet complex client needs with on-demand printing, exact quantities, and specialty embellishments, all while maintaining high standards.
Spectrum Print Plus – The Business of Color, Clients, and Commitment
“After months of rigorous evaluation, the clear winner had been right in front of us all along—it was the Iridesse!”
Virtual Designer Training: Xerox Adaptive CMYK+ Kit
Use popular digital embellishment techniques in your designs with adaptive CMYK+ kits on the Xerox Versant and Xerox PrimeLink Production Press
