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Kennedy is responsible for advertising, experiential marketing, public relations, internal communications, integrated campaigns, and interactive and social marketing.
Prior to joining Xerox, Kennedy served as vice president, marketing, for IBM Global Business Services, leading marketing and demand generation for IBM’s business services division. Earlier, Kennedy held a number of senior marketing, sales and strategy roles at the company in the U.S. and Asia-Pacific. Before joining IBM in 1996, Kennedy was with Procter & Gamble and started his career with NationsBank (now Bank of America).
Kennedy serves on the boards of the Association of National Advertisers and Business Marketing Association. He received his MBA from Harvard University, and bachelor’s degrees in economics and political science from the University of North Carolina at Chapel Hill.
In the News
“Xerox Names IBM Marketing Exec as CMO”, Advertising Age, 21 July 2014
Q&A interview with new Xerox CMO John Kennedy