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Kennedy is responsible for advertising, experiential marketing, public relations, internal communications, integrated campaigns, and interactive and social marketing.
Prior to joining Xerox, Kennedy served as vice president, marketing, for IBM Global Business Services, leading marketing and demand generation for IBM’s business services division. Earlier, Kennedy held a number of senior marketing, sales and strategy roles at the company in the U.S. and Asia-Pacific. Before joining IBM in 1996, Kennedy was with Procter & Gamble and started his career with NationsBank (now Bank of America).
Kennedy serves on the boards of the Association of National Advertisers and Business Marketing Association. He received his MBA from Harvard University, and bachelor’s degrees in economics and political science from the University of North Carolina at Chapel Hill.
In the News
"Top Challenges for B-to-B CMOs in 2016: Customers, Data, and Content", AdAge, January 2016
Xerox CMO John Kennedy included in an AdAge virtual roundtable on the top challenges facing B-to-B CMOs in 2016. company.
"CMOs Who Are Turning To LinkedIn For Increased Brand Engagement", Marketing Land, 29 Dec. 2015
CMOs from Xerox, Wiley, XOJET, G2 Crowd and Lithium share how their brands are taking advantage of LinkedIn's marketing tools.
"A CMO’s View: Xerox CMO Shares Strategy Behind Re-Branding One Of The World’s Top Brands", Marketing Land, 23 Oct. 2015
Kennedy discusses the company’s “Work Can Work Better” marketing campaign and share what’s he learned during his first year at Xerox and what he hopes to achieve as the brand’s marketing lead.
"The New Xerox – Getting Down to Work”, B-to-B Markerter:, Fall 2015
An in-depth look at Xerox’s new “Work Can Work Better” campaign and a cover story Q&A with Kennedy.
“We have to be Customer-centric Marketers”, Loyalty360, 8 September 2015
Xerox CMO John Kennedy about the company’s new brand strategy
Radio Interview at 6:27 min mark: “Xerox rolls out new brand campaign at the US Open”, Bloomberg Radio, 4 September 2015
Xerox CMO John Kennedy talks about the new brand strategy from the US Open
‘Work Can Work Better': 5 Questions with Xerox CMO About B2B Campaign, BrandChannel, 28 August 2015
Q&A with Xerox CMO John Kennedy about the company’s new “Work Can Work Better” campaign
“Xerox Names IBM Marketing Exec as CMO”, Advertising Age, 21 July 2014
Q&A interview with new Xerox CMO John Kennedy