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Kennedy is responsible for advertising, experiential marketing, public relations, internal communications, integrated campaigns, and interactive and social marketing.
Prior to joining Xerox, Kennedy served as vice president, marketing, for IBM Global Business Services, leading marketing and demand generation for IBM’s business services division. Earlier, Kennedy held a number of senior marketing, sales and strategy roles at the company in the U.S. and Asia-Pacific. Before joining IBM in 1996, Kennedy was with Procter & Gamble and started his career with NationsBank (now Bank of America).
Kennedy serves on the boards of the Association of National Advertisers and Business Marketing Association. He received his MBA from Harvard University, and bachelor’s degrees in economics and political science from the University of North Carolina at Chapel Hill.
In the News
“We have to be Customer-centric Marketers”, Loyalty360, 8 September 2015
Xerox CMO John Kennedy about the company’s new brand strategy
Radio Interview at 6:27 min mark: “Xerox rolls out new brand campaign at the US Open”, Bloomberg Radio, 4 September 2015
Xerox CMO John Kennedy talks about the new brand strategy from the US Open
‘Work Can Work Better': 5 Questions with Xerox CMO About B2B Campaign, BrandChannel, 28 August 2015
Q&A with Xerox CMO John Kennedy about the company’s new “Work Can Work Better” campaign
“Xerox Names IBM Marketing Exec as CMO”, Advertising Age, 21 July 2014
Q&A interview with new Xerox CMO John Kennedy