Xerox takes brand protection seriously and is dedicated to safeguarding our customers, intellectual property, corporate identity and products—especially Xerox manufactured supplies. Xerox has the expertise, technology and global team necessary to help prevent the misrepresentation of our brand.Don’t be a victim. Using counterfeit toner and ink may:
Genuine Xerox toners and inks are manufactured and assembled to stringent specifications so you always know you're getting a safe and reliable product with every purchase.
Are your Xerox Supplies genuine?
Buying counterfeit products isn't illegal, but selling them is. Don’t fall victim to unscrupulous salespeople. No matter how appealing an offer sounds or how real a product looks, dealers in counterfeit merchandise are committing a crime.Ensure it’s genuine Xerox toner or ink - look for the security label.
A unique serial number and barcode are printed on each genuine Xerox security label. The background changes to read: GENUINE, ORIGINAL, AUTɎTICO and VȒITABLE depending on viewing angles.
If you have concerns regarding the authenticity of any Xerox product, we encourage you to return the supply items to point of sale for replacement or refund.
If you have additional questions, concerns or to report suspicious activities contact:
Outside of North America:
Learn how to detect counterfeit products and why counterfeit toner and ink can be harmful to your business.
Benefits of Buying Xerox Branded Products
Imaging Supplies Coalition (ISC)An organization dedicated to educating, empowering and protecting consumers to combat counterfeiting and fraud in the imaging supplies industry Read about ISC's product authentication program, WIDCIO (When In Doubt, Check It Out): Buyer's Laboratory (BLI)
Phaser 3250Phaser 4510 Phaser 6010 Phaser 6500 ColorQube 8570
Did you know about the Black Market?
Xerox recently supported raids and prosecutions around the world to protect customers from counterfeit consumables and products, which unknowingly lead to damaged equipment, shoddy output and higher costs.
According to The Imaging Supplies Coalition, the estimated worldwide impact of counterfeiting is $3.5 to $5 billion annually. It’s an industry often targeted by counterfeit distributors because “fake” toner is often indistinguishable until it is used, and not often scrutinized by the consumer. But it comes at a price – including invalidating equipment warranties and inconsistent or poor print quality.Counterfeit prevention efforts by Xerox include:
Xerox has assembled a worldwide team consisting of brand protection, corporate security and legal to combat counterfeit activities; the company also cooperates with other OEMs, along with local law enforcement, customs and excise agencies.Ways to avoid counterfeit products
Buyers can avoid counterfeit products and supplies by purchasing directly from Xerox or authorized Xerox resellers. Another safeguard is to look for authentication labels. For example, Xerox products have a holographic security label with a unique serial number and barcode. If counterfeit distributors tamper with labels or remove them, consumers should inform Xerox of the purchasing source.