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Xerox Brand Protection

Xerox takes brand protection seriously and is dedicated to safeguarding our customers, intellectual property, corporate identity and products—especially Xerox manufactured supplies. Xerox has the expertise, technology and global team necessary to help prevent the misrepresentation of our brand.

Don’t be a victim. Using counterfeit toner and ink may:
  • Increase your service costs and damage your equipment
  • Produce documents with substandard print quality
  • Reduce overall productivity

Genuine Xerox toners and inks are manufactured and assembled to stringent specifications so you always know you're getting a safe and reliable product with every purchase.

Are your Xerox Supplies genuine?

Buying counterfeit products isn't illegal, but selling them is. Don’t fall victim to unscrupulous salespeople. No matter how appealing an offer sounds or how real a product looks, dealers in counterfeit merchandise are committing a crime.

Ensure it’s genuine Xerox toner or ink - look for the security label.

A unique serial number and barcode are printed on each genuine Xerox security label. The background changes to read: “GENUINE”, “ORIGINAL”, “AUTɎTICO” and “VȒITABLE” depending on viewing angles.

If you have concerns regarding the authenticity of any Xerox product, we encourage you to return the supply items to point of sale for replacement or refund.

If you have additional questions, concerns or to report suspicious activities contact:

Xerox Corporate Security
1-866-979-8222


Outside of North America:
0044 (0) 1707 353250

Report a Suspicious Act Form
Report a suspicious product

Learn how to detect counterfeit products and why counterfeit toner and ink can be harmful to your business.

Brand Security


Benefits of Buying Xerox Branded Products

Imaging Supplies Coalition (ISC)

An organization dedicated to educating, empowering and protecting consumers to combat counterfeiting and fraud in the imaging supplies industry Read about ISC's product authentication program, WIDCIO (When In Doubt, Check It Out): Buyer's Laboratory (BLI)
Phaser 3250
Phaser 4510
Phaser 6010
Phaser 6500
ColorQube 8570
  Knowledge Center



26 Aug 2014
By Kevin Weaver
Think you are saving money buying cheap toner cartridges? The truth is, probably not. Everyone loves a bargain, but inexpensive printer supplies could be counterfeit, which isn’t a good deal at all. Counterfeit products are not only illegal, they produce poor quality prints and can damage printers, invalidating the warranty.

Protect yourself and your equipment – stay away from:
  • Heavily discounted products – be aware that some counterfeiters list competitive prices to throw consumers off.
  • Inventory liquidation sales.
  • Offers for overstocked products.
  • Cash payments or cash only deals.
  • Toner/ink cartridges that leak.
  • Cartons that don’t look authentic, such as misprints or poor print quality on the packaging.
To ensure you are buying genuine Xerox branded toner and supplies, add these tips to your checklist:
  • Look for the Xerox-branded holographic security label. If it’s not there, it’s not from Xerox.
  • Be cautious if the Xerox security labels have been tampered, such as the barcode being removed or damaged. Ask yourself – if the label has been altered what is the seller trying to hide?
  • Offers for overstocked products.
  • Check out Genuine Xerox and the video at right for more information
To address counterfeit activities, we participate in raids and prosecutions around the globe. In your world, the best defense against counterfeit products is to be an informed consumer.


“Your best defense against counterfeit products is to be an informed consumer.” — Kevin Weaver, vice president, Brand Protection Group, Xerox Supplies Business Group


09 Jul 2014
Xerox Fights Back Against Black Market Printer Supplies



Report suspicious activity to Xerox Corporate Security

Call: 1-866-979-8222
Outside of North America:
0044 (0) 1707 353250