The Xerox 1:1 Lab

Xerox 1:1 Lab

The 1:1 Lab is one of our most effective programs for demonstrating the power of personalized color marketing to our customers. The 1:1 Lab uses direct mail marketing campaigns to test the difference of customized print communication over standardized direct mail messages. And it was created to help Xerox Graphic Arts providers deliver relevant direct mail for their clients.

Case Studies

See the value the 1:1 Lab demonstrates to a variety of our customers. Read our case studies for highlights of the most transformative results. Visit this site frequently for new case studies and program updates.

New York Mets
Miami University
Volkswagen
AIA Singapore
Ford Motor Company
Conference Board of Canada
Solidarity Fund QFL
Maine Office of Tourism
Reader's Digest Canada
STAPLES Business Depot
Tourism British Columbia
Heritage Education Funds Inc.


New York Mets New York Mets
Statistics matter in baseball - and in marketing. When using data-driven direct mail to test against no personalization, the Xerox 1:1 lab partners helped the Mets gain a 57.2% increase in group ticket sales with 36.3% more groups responding. Another exciting result includes 40.9% higher revenue was generated from the data-driven piece. Read more about these compelling results!

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Download high-resolution case study (PDF, 1.6 MB)  (High-quality printable version for commercial printers)
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Miami University Miami University
Miami University is a public university located in Oxford, Ohio. Their marketing services provider, b+p+t communication solutions, helped them attract a higher percentage of high-performing college-bound students to their prestigious Honors program with data-driven marketing. Using personalized, relevant brochures and pURLs, they were able to surpass the Honors enrollment target by 30% while decreasing print costs by 29%.

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Download high-resolution case study (PDF, 6.4 MB)  (High-quality printable version for commercial printers)
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Volkswagen Volkswagen
Auto dealership, D'Ieteren, utilized the Xerox 1:1 Lab resources, to create a relevant experience for consumers interested in purchasing Volkswagen automobiles. Consumers received a customized brochure based on their wishes for the perfect automobile, which drove them into the dealership resulting into test drives and ultimately increased Volkswagen sales over 26%.

Download case study (PDF, 1 MB) 
Download high-resolution case study (PDF, 4 MB)  (High-quality printable version for commercial printers)
Download or view 1:1 Lab designed marketing pieces (PDF, 200 KB) 

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AIA Singapore AIA Singapore
The Singapore Branch of American International Assurance Company, Limited (AIAS) created an innovative, multi-channel marketing campaign with the help of Fuji Xerox's 1:1 Lab. AIAS's Birthday Campaign used direct, personalized, updated customer profiling to reach each customer with a customized message unique to his or her age and life stage. Personalized URLs and a web-based Life Changes Assessment test matched customers with relevant product offerings and birthday coupons. The campaign generated response rates as high as 55%, with closing rates 600% higher than the control group.

Download case study (PDF, 2 MB) 
Download high-resolution case study (PDF, 11 MB)  (High-quality printable version for commercial printers)
Download or view 1:1 Lab designed marketing pieces (PDF, 2 MB) 
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Ford Motor Company Ford Motor Company
The Ford Extended Service Plan (ESP) is the only extended service plan backed by Ford. Ford sells nearly a million ESP contracts each year. In the 1:1 Lab, Ford tested two creative formats – self-mailer versus letter – and the use of individual relevant information for Ford F150 truck owners. The results included a more than 35% increase in sales and a reduction in production costs by 3.2%.

Download case study (PDF, 1 MB) 
Download high-resolution case study (PDF, 1.8 MB)  (High-quality printable version for commercial printers)
Download or view 1:1 Lab designed marketing piece - brochure page 1 (PDF, 222 KB) 
Download or view 1:1 Lab designed marketing piece - brochure page 2 (PDF, 305 KB) 
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Maine Office of Tourism Maine Office of Tourism
As the marketing organization for the largest industry in the state of Maine, the Maine Office of Tourism serves a wide range of travel-related businesses and a broad spectrum of potential visitors with diverse interests. Their challenge: reaching every hiker or beachcomber or antique-seeker with the information that is most relevant to their interests and most likely to persuade them to choose Maine. The data-driven, personalized fulfillment mailing generated a 24.1% improvementin response rates over the control fulfillment and a 23.4% increase in revenue from the visitors to the state.

Download case study (PDF, 1.7 MB) 
Download high-resolution case study (PDF, 4 MB)  (High-quality printable version for commercial printers)
Download or view 1:1 Lab designed marketing piece - brochure (PDF, 400 KB) 
Download or view 1:1 Lab designed marketing piece - postcard (PDF, 150 KB) 
Download or view 1:1 Lab designed marketing piece - PODi (PDF, 300 KB) 
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Reader's Digest Canada Reader's Digest Canada
Reader's Digest Canada was looking to increase its overall response rates, as well as deliver a value-added direct mail package to its customers. By testing a variable, print-on-demand marketing campaign for Reader's Digest Canada, the 1:1 Lab demonstrated the power of relevant, data-driven marketing. Response rates exceeded expectations and were significantly higher with all the variable packages than the traditional one (up to 111%). The most significant overall improvement in sales, 74%, was achieved with a catalog that cross-sold multiple products. These results proved that relevant complementary offers based on customers' profiles and affinities can greatly impact their purchasing behavior.

Download case study (PDF, 2 MB) 
Download high-resolution case study (PDF, 5 MB)  (High-quality printable version for commercial printers)
Download or view 1:1 Lab designed marketing pieces  (6 variable samples: catalogue, stamps, letter, promissory note, voucher and certificate) (ZIP/PDF, 6 MB)- Web resolution
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The Conference Board of Canada The Conference Board of Canada
The Conference Board of Canada is one of Canada's leading not-for-profit organizations, which specializes in running conferences, disseminating research and providing insights on economic trends, public policy and organizational performance. With so much to offer, the Conference Board did not want to bombard its members with direct marketing pieces that can dilute the effectiveness of their messages. For the promotion of their new initiative, Conference e-Proceedings, the Conference Board participated in Xerox's 1:1 Lab. The 1:1 Lab achieved a 100% increase in response rates and a 50% increase in executives' response while reducing customer acquisition cost by 23%.

Download case study (PDF, 1.7 MB) 
Download high-resolution case study (PDF, 4.2 MB)  (High-quality printable version for commercial printers)
Download or view 1:1 Lab designed marketing pieces (PDF, 1 MB)  (10 variable samples - Web resolution)
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Staples STAPLES Business Depot
STAPLES Business Depot (STAPLES), is a banner of The Business Depot Ltd, Canada's largest office supplier for small businesses and home offices. By participating in the Xerox 1:1 Lab, STAPLES wanted to re-engage its customers with their previous orders. The company also wanted to increase the amount of customer orders based on their past purchasing history. With customized special offer coupons, the average amount of customers' purchases increased by 18%, and the overall coupon redemption rate increased by 150% versus the control piece. Profit per customer transaction was 37% higher by using the 1:1 Lab campaign. Find out how STAPLES makes an offer its business customers can't refuse with the Xerox 1:1 Lab marketing solution.

Download case study (PDF, 1.6 MB)  (3 variable samples)
Download high-resolution case study (PDF, 3.6 MB)  (High-quality printable version for commercial printers)
Download or view 1:1 Lab designed marketing pieces (PDF, 534 KB)  (3 variable samples - Web resolution)
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Solidarity Fund QFL
The Quebec-based, labor-sponsored development capital fund, Solidarity Fund QFL's objective is to enhance shareholders' loyalty and motivation by changing their contribution method. To encourage higher investment contributions, Solidarity Fund QFL participated in Xerox's 1:1 Lab. Since then, there has been a 155% to 487% increase (among different shareholder categories) on the number of shareholders who choose to switch from annual lump sum Registered Retirement Savings Plan (RRSP) payments to monthly systematic contributions. The impact of the 1:1 Lab has enabled Solidarity Fund QFL to transform its direct marketing approach and customers' investment behavior. Find out how the 1:1 Lab helped Solidarity Fund QFL achieve such impressive results.

Download case study (PDF, 1.7 MB) 
Download high-resolution case study (PDF, 4.3 MB)  (High-quality printable version for commercial printers)
Download or view 1:1 Lab designed marketing pieces (PDF, 4 MB)  (26 variable samples in French only - Web resolution)
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British Columbia Tourism Tourism British Columbia
To continue the success of British Columbia's $9.5 billion industry, Tourism BC became one of Xerox's key participants in the 1:1 Lab initiative. As Canada's top leader in tourism marketing to consumers, Tourism BC works closely with British Columbia's tourism industry to promote the province. Learn how Tourism BC reduced postal costs by 145% and provided value, with a Return on Investment increase of 25% by using Xerox's personalized 1:1 Lab marketing strategy.

Download case study (PDF, 2 MB) 
Download high-resolution case study (PDF, 3.7 MB)  (High-quality printable version for commercial printers)
Download or view 1:1 Lab designed marketing pieces (PDF, 10 MB)  (2 variable samples of Tourism guides - Web resolution)
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Heritage Education Funds Inc. Heritage Education Funds Inc.
Heritage Education Funds Inc. is one of Canada's top providers of Registered Education Savings Plans (RESPs). With assets approaching $1 billion, the company has seen an increase of 191% in response rates, a 76% increase in sales and a 400 times greater lifetime customer value. Find out how Heritage has gained tremendous growth from the 1:1 Lab.

Download case study (PDF, 1.6 MB) 
Download high-resolution case study (PDF, 5.3 MB)  (High-quality printable version for commercial printers)
Download or view 1:1 Lab designed marketing pieces (PDF, 1 MB)  (4 variable samples - Web resolution)
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