Drive profits and improve customer experiences with transactional marketing.

Transforming everyday customer communications, such as statements and bills, into effective marketing vehicles can give you and your customers a powerful edge.

With today’s innovations in technology, workflow automation and personalization, it’s easier and more cost-effective than you think. Print providers who tap into this opportunity for their customers can expect big rewards.

Key Stats and Opportunities:

 

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Transactional mail has an open and read-through rate of at least 95%.1

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Over 88% of the consumers surveyed still want paper versions of transactional communications.2

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78% of those who receive paper bills by mail review transaction details.3

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Consumers spend on average 4.1 minutes sorting and 7.4 minutes reading and opening their email.4

While paper still dominates, connecting physical and digital increases relevancy and improves the customer experience.

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Only 37% of consumers frequently or very frequently receive highly personalized digital marketing messages.3

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Of those who receive bills by email, only 43% go online to review transaction details.5

Whether new to transactional marketing or simply trying to capture more business, download our guide to learn:

  • How to understand what consumer data is available.
  • How to best use that data to send communications that are most likely to drive action.
  • How to maximize your direct mail automation by investing in the right prepress and production suite.
  • How to measure and demonstrate the effectiveness of transactional direct mail as part of integrated campaigns.

Download the full guide for more

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  1. Keypoint Intelligence – InfoTrends, 2018
  2. Annual State of Transactional Communications Survey, InfoTrends, 2017
  3. Consumer Actions Online Survey, 2018
  4. USPS Customer & Market Insights, 2018
  5. Annual State of Marketing Communications Business Surveys; Keypoint Intelligence – InfoTrends, 2018

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