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Sales & Marketing
Once you have digital printing capabilities, developing effective, innovative ways to generate the volume and revenues you've been anticipating is the next step. The following tools offer everything from marketing plans to open house guidelines to the means to create portfolio samples almost instantly.
Selling Direct Mail Training CourseWide Format Made Easy Kit
- Provides a quick start in growing revenue for your wide format business
- Helps you understand where the best prospects are and how to reach them
- Contains sample application files that you can personalize with your logo and contact information
- Also includes multiple color media samples
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ProfitAccelerator Essentials Kit
- A combination of several of the most popular ProfitAccelerator tools: Marketing Accelerator Kit, Open House/PR Binder, Digital Sales Management Kit, Xerox Job Preparation Guide for Designers book, Prepress for Digital Printing book, and Design Guide for Black-and-White Cut Sheet Production book
- Available in English, French, Italian, German, Spanish, Portuguese, and Dutch
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Digital Print Shop in a Box
- Interactive CD and Web-based collection helps printers new to digital
- Provides step-by-step guides, business resources, application software and associated services
- Includes a sales and marketing guide, operations guide, and CD with direct marketing templates and best-practice resources from Xerox and leading industry partners
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Marketing Accelerator Kit
- Create your own detailed marketing plan to promote and sell digital printing
- Includes tips, worksheets, and a sample marketing plan
- Also includes a list of industry and Xerox resources and additional references
- Kit consists of a binder with hard copy plus a CD for your convenience
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Open House/PR Binder
- Well-run open houses and seminars can dramatically grow sales and clientele
- A Public Relations section provides you with tools to boost your visibility, create demand for your company's offerings, and build customer relationships
- Kit consists of a binder with event checklist, useful tips, a timetable, and other information you'll need to stage a successful open house
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Selling Digital Printing Audio Training Modules
- Training course discusses key digital printing applications such as print-on-demand, inventory management, and variable data printing
- Modules include: Getting Started: Organizing Your Sales Territory, Prospecting for New Customers, Making the Approach Call, Gaining the Appointment
- Provided on a PlayAway® device with adjustable volume, speed, and bookmarks
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Digital Sales Management Kit
- Build and manage an effective, successful digital sales force
- Understand your customer's requirements and build a sales structure to meet those needs
- Kit includes information, strategies, best practices, and worksheets to help you and your managers lead a successful digital sales force
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The Best of Instant and Small Commercial Printer Magazine
- An informative collection of articles written by industry expert Joe Rickard
- Provides insight into sales management techniques and how to manage a digital sales force to spot new opportunities for growth
- Perfect complement to the Digital Sales Management Kit
- Magazine and articles reprinted with permission from the publisher
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Vertical Market Kit, Volumes 1 and 2
- Speak the "language" of your customer's business
- Use innovative samples to sell new ideas to customers in vertical markets
- Kit contains source files to create personalized 1:1 samples, information to develop vertical marketing plans, primers to train your sales force in vertical market issues, and sales presentations tailored to specific vertical markets
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Vertical Market Print Samples
- Demonstrate your understanding of vertical markets and their print applications
- Choose from 20 Industry Print Sample kits loaded with new ways to communicate using Xerox digital printing and workflow solutions
- Each kit includes 10 or more sample applications/documents; application briefs; industry primer; and a customizable executive customer presentation
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Marketing4Digital (M4D) Book Series
- Gain knowledge that will help you build more business from stronger, more loyal customers
- Give sales staff deep understanding of the environments and unique requirements of different segments
- Identify digital printing and variable data printing opportunities within each segment
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ProfitAccelerator for In-Plant Kit
- Create a Marketing Plan to grow print center volume and promote your offerings
- Kit includes: In-Plant Marketing Accelerator book; In-Plant Open House/PR book; ProfitQuick Brochure; Resource Directory for additional In-Plant tools; and customizable tools, guides, and templates on CD
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Best of In-Plant Graphics Collection
- This "Best Of" collection captures Xerox success stories in In-Plants and describes how In-Plants used digital technology to drive their printing business
- Articles cover technical and business-related topics, focusing on publishing, prepress, printing, binding, and mailing
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Samples CD Print Kits
- Create personalized portfolio samples using these source/PDF files
- Build a winning portfolio displaying vibrant, true-to-life color quality and unique variable information capabilities of Xerox digital presses
- Resources for iGen3™, DocuColor™ 240/250, 5000, 7000/8000, 4110 Enterprise Printing System, and Xerox Nuvera™ Digital Production Systems
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Case Studies Kit
- Learn and share what others have successfully accomplished
- Best practices of over 40 graphic communications professionals are featured
- Each case study shares the customer challenge, solution, and measurable results they've achieved with digital printing
- Kit includes case study doc with summary, searchable CD, and high-res PDFs
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Graphic Impressions Magazine Article Reprint Kit
- Gain insight from industry experts on how to market for future growth
- Learn how others have used digital technology to drive their printing businesses, boost profits, drive efficiencies and stay profitable despite market fluctuations
- Reprinted from recent editions with permission from the publisher
- Available in collections specialized for ProfitAccelerator or Creatives
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Portfolio/Plastic Tote/Duffel Bag
- Stylish, versatile tools provide an attractive, functional way to carry and showcase your ProfitAccelerator resources
- Oversized zippered artist's portfolio, clear plastic sleeves in a spiral binder
- Clear plastic tote is more like a briefcase
- Wheeled duffel bag can carry all your ProfitAccelerator resources and tools
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