Good news for folding cartons:
Retail is on the rise, bringing e-commerce up with it.
And when retail goes up, the demand for folding cartons does, too — opening a huge growth opportunity for printers.
Both a first impression and a final touchpoint
As retailers and brands from big box brick and mortar to out-of-home online businesses compete for consumers’ attention and dollars, folding cartons take on a more powerful role as a marketing tool — driving the trend towards shorter runs and print on demand.
Shift toward supporting small marketplace sellers
Just as Ecommerce revolutionised retail, the pandemic revolutionised Ecommerce with an explosion of small-scale businesses selling through online storefronts on places like Amazon Marketplace, Shopify, Etsy and eBay. These entrepreneurs have unique needs that only digital print can meet, such as cost-effective short runs and quick turnarounds, with customised embellishments that make their packaging stand out from the big brands.
Unboxing: Now the new everything
As the final touchpoint a brand has with the customer as well as the first impression a consumer has with the product, the unboxing is key to driving loyalty. With advances in technology and short-run digital print, creating a personalised and memorable unboxing experience is only limited by your imagination.
Xerox® Automated Packaging Solution for the Xerox® iGen® Press product family
Integrated, inline digital solution for packaging that seamlessly combines multiple components into one powerful system for folding carton manufacturing.
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The opportunity is big, and it’s now
And we’ve got everything you need to get in on it. From the Xerox® iGen® 5 Press, and Xerox® Speciality Imaging fraud deterrent technology to personalisation and versioning and web-to-print solutions. All customisable in one brilliant, scalable package.
Digital Print Packaging Solutions for Folding Cartons
The Xerox® iGen® portfolio represents the most widely adopted range of digital folding carton printing solutions in the market. The reason? Xerox combines the advantages of digital print – including quality, speed, colour accuracy and economics — with automated pre-press and digital finishing solutions. The result is the ability to deliver short runs, versioning and customisation that can make every carton unique — providing big value to brand owners and folding carton converters.
Sources:
1. https://www.prnewswire.com/news-releases/
2. https://www.digitalcommerce360.com/2021/02/15/ecommerce-during-coronavirus-pandemic-in-charts
3. https://paperbox.org/paperboard-covid-19-ecommerce/
4. Digital Printing for Folding Carton Converting: An Analysis of User Adoption Practices and Opportunity SGIA / Keypoint Intelligence, 2017
5. The Future of Folding Cartons to 2024, Smithers Pira
6. https://www.statista.com/topics/4481/personalized-marketing/
7. https://www.forbes.com/sites/stevebanker/2020/07/09/covid-19s-beneficial-effects-on-the-consumer-goods-supply-chain/
8. Opportunities and implications of a “Universal Graphics Engine” for labels and packaging. Sean Smyth
9. Amazon
10. Shopify, 2020
11. Dotcom Distribution, 2019
12.YouTube