In order to encourage the use of PACCAR parts in DAF trucks, a loyalty program was created to connect truck dealers to end-users. Pondres's email and direct marketing campaign increased PACCAR part sales, created a positive brand image for DAF trucks and gathered 90 percent of customers' truck information.
  • Transporte
  • Produção
For more information, call 1-800-275-9376 ext. 774 or contact us online.
Ver todos os estudos de caso