Print Panther Leverages Embellishments to Create “Print That Matters”
Christine Yardley, president of Print Panther Direct in Oakville, Ontario, wanted to bring her customers print that mattered — or in her words, “Print that people kept.”
An essential part of her solution? Digital embellishments with the Xerox® Iridesse® Production Press.
She’s clearly ahead of the curve, but she says when other commercial printers realize they can sell an embellished sheet for 400% more, they want in. In fact, she says, Print Panther has much larger printers coming to her to embellish their jobs.
“Print embellishment is definitely the future in this business,” she says. “I can’t imagine print without embellishment now.”
“You don’t have to be a luxury brand anymore to have luxury print.”
Video Case Study Highlights:
Impact of embellishments
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Ease of use
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Xerox® Iridesse® Production Press
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