30 ·
real
business Graph Expo 2011 Edition
“
We had no high aspirations when we introduced digital
printing in 2004,” says Dave Stevens, joint owner of
Stevens Printing with his brother, Rich, and their father,
Robert, who founded the company in 1977.
“
Initially, we
brought it in as a service to our customers who were looking for
shorter run jobs, not as a real source of revenue.”
Stevens Printing specializes in high-quality, sheet-fed printing of
corporate identity pieces, brochures, newsletters, postcards and
a range of other printed materials.
“
Our goal with digital now is to produce more jobs,” says
Rich Stevens. “For us, the more we get out each day, the more
profitable we are.” So the brothers are capitalizing with digital
workflow systems that enable more efficient job management
and new revenue-generating opportunities.
Stevens installed its first
iGen3
®
Digital Production Press
in 2007.
“
We got up to speed on the press much faster than I thought we
would,” he says.
Short Runs Add Up
Producing more jobs can pay off. Just ask the owners of
Stevens Printing
, which turned short-run digital into triple-
digital revenue growth.