Graph Expo 2011 Edition
real
business
· 31
The press is a good complement to the shop’s five offset
presses. In addition, the in-line spectrophotometer in the
iGen3
®
enables Stevens to manage color more tightly for
accuracy and consistency.
We have a lot of clients we sell both offset and digital to,
and they want to see as much color consistency as possible,
especially in spot colors and their corporate colors,”
Rich explains.
Automating Its Workflow
As volume ramped up quickly on the iGen3 press, the Stevens
team recognized a need for automation. They had automated
some offset prepress functions a few years before, and they
looked to do the same in digital prepress. With
®
®
,
which enables users to define specialized
workflows that can be reused again and again, they’ve now
created more than 100 workflows for universal and company-
specific jobs, mostly for preflighting and setting up specialized
page impositions.
These automated workflows save about 50 hours a month—
enough so Stevens could reassign one of its three prepress
staff members—while eliminating errors and processing higher
volumes. “Now the system automatically identifies any potential
problem before the job starts printing, which eliminates waste
and keeps the machine up and running with salable work,” says
Travis Riffe, iGen3 operator, Stevens Printing.
Another productivity boost came in early 2008 when Xerox
introduced its new
, incorporating
the in-line spectrophotometer, which automates calibration,
color checking, spot color control and advanced profiling on
iGen3 presses. Installing the ACQS has not only improved color
matching and consistency, Rich says, but it eliminated a daily
20-
minute manual calibration process. “That’s nearly two
hours of additional, revenue-generating uptime each week,”
comments Rich.
Automated workflow like this has allowed us to streamline
the number of steps required to get the job out the door, to
do it quicker and more accurately,” Rich notes. “Our ultimate
goal is to have one piece of software running our offset and
digital workflow.” Today Stevens uses open, industry-standard
technology, such as JDF job tickets and PDF print files, in both
offset and digital printing to prepare for that future state.
Collaborating to Market New Services
Now that Stevens has established a solid digital business,
the team is developing additional capabilities that add
value to the shop’s services. And they’re not doing it alone.
Local Xerox Sales Representative Bob Wall was a
real contributor.
Automated workflow like this has allowed us
to streamline the number of steps required
to get the job out the door, to do it quicker and
more accurately. Our ultimate goal is to have
one piece of software running our offset and
digital workflow.”
Rich Stevens
I actually took Bob with me and all of our salespeople to a
restaurant up the street and had a brainstorming session,” says
Rich. “We talked about the new services we offer… and how
we’re going to sell those new technologies. He was really helpful.”
Specifically, Stevens is developing a web-to-print ordering system,
advanced variable information printing capabilities, and mailing
services. The team is using Xerox
®
FreeFlow
®
Web Services
powered by Press-sense
®
to provide a web storefront for online
order submission.
The company also recently began using
®
for variable information printing. Previously, VI printing was
performed as a mail merge in InDesign
®
,
a processing-intensive
approach that slowed press production. “We got the base XMPie
package,” Rich notes. “We like software that is modular, so we can
learn the basics first and add functionality as we need it.”
Finally, Stevens is developing mailing services that will provide
one-stop shopping for customers seeking personalized postcards
and other direct marketing produced with the XMPie system or
ordered online.
Now that so many of these new offerings are ready for customers
and prospects, Stevens is holding a major open house with the
help of a Xerox consultant.
For Stevens Printing, the debut of new digital services means the
freedom to produce more of what its customers want most.
Joint owners Dave and Rich Stevens