Impressão digitalProduction Case StudiesKeiger / Salem College

Keiger / Salem College

Salem College was looking to increase enrollment by enhancing their communications to prospective students. Salem chose Keiger Graphic Communications to help with the task of reducing direct marketing budget by 20% all while increasing future enrollment. The resulting personalized campaign, which included mailers, emails, PURLs, and YouTube integration, increased response rates by 303% all while decreasing their mailing quantity by 20%.
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