Looking for New Opportunities in Print? You’ll Find Them Beyond CMYK
Embellishments in fluorescents, mixed metallics, clear and white are the future. As the statistics below illustrate, they’re gaining ground with printers and their customers today — and paving the way for a more profitable tomorrow.
Print Providers Are Embracing Digital Enhancements — for Good Reason
The Demand for Process Fluorescent Colour Is Here
56% in North America 32% in Western Europe
What’s in It for Marketers?
Top 5 reasons marketers desire printing enhancements
Bringing Customers and Marketers Beyond CMYK
Speciality colours (white, metallic or fluorescent) 66%
Spot colours (custom mixed or Pantone colours) 63%
Clear flood coatings 61%
Lamination (soft touch, linen, leather) 54%
Spot clear coating (offers two-dimensional effects) 46%
Textured effects 42%
Extended colour gamut work 32%
Bottom Line: More Colours = More Value
The opportunity is here. Today’s digital speciality dry inks, embellishments and enhancements help printers stand out by enabling high-end print with fast turnaround times and affordable prices. Expand your colour palette, client base and profitability with speciality dry inks.