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Discover the Secret to Better Productivity: Integrate Web-to-Print with a Management Information System

Now you can have the best of both worlds. Make your products and services accessible anytime, anywhere with a web-to-print (W2P) e-commerce platform, and track W2P performance with a management information system (MIS) that collects sophisticated data throughout your print operation.

It makes perfect sense to integrate W2P with MIS to drive further efficiencies and report everything in a single system. Especially in today’s increasingly competitive market, where everyone is looking to more tightly control costs.

What to Look for in W2P and MIS Solutions

In searching for the ideal web-to-print and MIS solutions, businesses should consider that these are two separate and unique disciplines. An MIS company that happens to offer web-to-print may not be offering the best customer-facing experience on the market. Likewise, a web-to-print specialist that offers MIS might be compromising on the MIS capabilities.

To get the best of both worlds, choose your solutions according to their integration capabilities and the efficiency of their processes, which should include the following:

  • Bi-directional communication. Many web-to-print solutions with an MIS are still one-way. They simply pass the order to the MIS system and the MIS system takes over. This means a level of duplication because you need to manage separate pricing and inventory for the web-to-print solution as well as the main pricing and inventory for everything else. Bi-directional communication removes this duplication and allows you to manage one pricing system.

  • Instant job creation. This reduces errors since there is no re-keying of orders, resulting in time and cost savings.

  • Real-time status updates. This ensures clear visibility for all. Customers are kept informed, resulting in fewer service calls.

  • Real-time stock updates. Users should be able to view inventory levels, place orders for stock-held items, and place orders to replenish stock if needed.

XMPie® StoreFlow Now Integrates with Optimus dash

XMPie PersonalEffect® StoreFlow’s open architecture and ability to work with APIs enables other software vendors to build on its platform to create most any solution imaginable. This makes it possible to easily integrate StoreFlow orders directly into other great systems such as Optimus dash.

XMPie has collaborated with the award-winning Optimus dash MIS to be able to offer customers the benefit of a flexible, integrated web-to-print and a world-class management information system.

Optimus dash’s engine is process-driven, making it adaptable to each business’s unique needs. While most MIS systems are historically centered around litho print processes and are not flexible enough to adapt to digital print, Optimus dash can work around any substrate and any process. This makes Optimus dash well-suited for all forms of digital print and graphic arts as well as for print service providers offering multiple production processes. Many of Optimus’s customers even offer “super wide formats,” e.g. in the form of wrap-around covers for buildings.

Together, XMPie’s StoreFlow and Optimus dash’s MIS offer single pricing control, inventory management and workflow across your whole print operation – driving efficiency and cutting costs.

This article is adapted from a blog post by Ayelet Szabo-Melamed, Product Marketing Manager, XMPie, originally published on XMPie’s website March 28, 2017.

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To find out more about integrating XMPie’s StoreFlow with Optimus dash’s MIS, please contact an XMPie sales representative or email

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