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Xerox® FreeFlow® Variable Information Suite

FreeFlow Variable Information Suite offers a powerful portfolio of tools for maximum production efficiency of variable data print and electronic presentment.


The key to success in any marketing campaign is the ability to capture the attention of your potential customers. What better way to do that than personalisation? The Xerox FreeFlow Variable Information Suite of variable data tools will allow you to personalise your communications quickly, cost-effectively, and automatically.

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Key Features

  • VI Design Express, an Adobe® InDesign® plug-in, is used to generate variable data applications driven by delimited or XML promotional data. Applications can include variable text, images and layers, data driven business graphics, barcodes, fillable forms for data and signature capture from end users, and powerful conditional logic. Output formats include PDF, VPC and VPP.
  • VI Design Pro is an advanced tool that can unleash the productivity of your staff as they provide sophisticated and complex variable data applications such as transactional documents (bills, statements, policies).
  • VI Compose is a robust composition tool that resides on your printer and constructs your jobs with optimum efficiency, getting print production underway quickly. VI Compose utilises dynamic document construction, merging data and resources at the RIP, eliminating the need for time-consuming pre-composition. VI Compose supports FreeFlow® Print Server-based controllers, FreeFlow Print Server APPE RIPs and external EFI Fiery controllers.
  • VI eCompose is a scalable system that can seamlessly compose PDF files from the same data you send to print. VI eCompose supports PDF interactive features, web job submission for use in SaaS environments, and Adobe job security options. It creates master and optional child PDF files and provides a powerful dispatch module to move jobs to the next step in your workflow process (CRM, archiving, etc.). PDF files generated by VI eCompose can also be printed to any Xerox PS or APPE RIP.
  • The VI Suite components can enable Xerox speciality imaging text, which provides easy and affordable ways to add unique features to your documents

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Xerox Specialty Imaging Enables Grafotypiki to Win

Your Challenges

In today's competitive business world, companies are turning to personalised communications that deliver unique messaging relevant for each recipient to increase customer loyalty and to expand their customer base. Without the right tools, this is a time-consuming, costly prospect.

Key Challenges

  • Customers have strict requirements for quality, turnaround, and price
  • Document design, file preparation, composition, and output are time-consuming
  • Dedicated composition servers are expensive
  • Multiple output formats are needed: print, PDF, electronic, etc.

How Xerox Can Help

Connect with your customers through highly targeted, relevant mailings that address their individual interests and needs.

  • Delight customers with dynamic, personalised documents that grab more attention and generate better results
  • Grow your business with the power of personalization and maximise productivity
  • Produce more jobs by delivering variable data pieces at the fastest possible speed while increasing response rates dramatically
  • Choose either PDF or print output, based on your needs for speed, flexibility and cost
  • Leverage one set of tools to support all of your variable applications – hardcopy print or electronic, colour or monochrome, Xerox or non-Xerox print devices

Why Choose Xerox?

Make precomposition a thing of the past. With a traditional variable data orint workflow with precomposition, a 20,000 page job can take up to 90 minutes to get to the print engine. With FreeFlow VI Suite, you simply send your design template and variable data to the printer in as little as 4 minutes.

  • Quickly and easily create XML-driven promotional documents
  • Print from SAP applications or generate hard copy output and PDF files for electronic distribution in one easy step
  • Enhances print applications for all print service providers, data centers, and in-plants, to enable: