Ramp up to triggered direct mail and take personalisation to new heights.
Today, retailers and brands must connect with customers in meaningful ways. Triggered direct mail helps marketers become clutter busters by using data to create personalised communications based on previous actions.
Innovations in inkjet production technology, workflow automation and personalisation software make it easier than ever to drive additional revenue through triggered direct mail.
Key Stats and Opportunities
Triggered direct mail may have a higher cost than some digital channels, but it’s worth it. It’s a familiar and easy way to drive action and growth.
Xerox® Triggered Direct Mail Solution
Triggered Direct Mail achieves a superb customer experience, with high levels of personalisation, unified communications, that are customised with the right message must be delivered using the right communication channel at the right time. Xerox Triggered Direct Mail Solution enables this communication model.
DMA Response Rate Report 2017, Direct Marketing Association, 2017
Evergage, 2017 Trends in Personalization
Create “Print That Matters” with digital embellishments
Embellishments are no longer just for luxury brands. Learn how Print Panther use digital embellishments to create "Print that people keep".
How Print Service Providers Can Drive Profitability
Download our checklist to help you stay ahead of industry headwinds and be more profitable while managing the shift toward shorter, faster turnaround jobs.
Power Up Your Production Print Profitability
Our infographic provides an at-a-glance look at the latest industry intelligence to help put your production print operation on the path to profit and growth. Download it now.
Five Key Challenges for Powering Print Profitability
Learn how the business model for print providers needs to include value, innovation, security and sustainability, not just quality, delivery and price.