Innovation through Collaboration
As an early pioneer in ethnography, we have decades of experience with field studies and observing end users. We put these learnings into practice through easy-to-use products and intuitive interfaces.
Everything we do begins and ends with our customers, so we hold “dreaming sessions” with customers to determine their ideal outcomes.
We partner with organisations and universities around the world to develop solutions that anticipate our changing world. Through open innovation, we share our expertise and leverage expertise from others across a variety of industries, including digital manufacturing, digital printing and intelligent workflow automation.
Lean and Agile Innovation
The knowledge and experience we’ve gained as industry leaders—along with a lean, agile, startup mentality—create the ideal combination to get emergent technologies off the ground.
We create new technologies matched to customer needs, define a product hypothesis and develop a demonstrator that brings it to life. A collaborative process with customers and our own research and engineering teams informs every iteration of the product, helping us to find the right product-market fit.
This is changing not just product development, but also the way we market, price and approach software and services. And we’re thrilled when the outcome is a game-changer.
The Xerox® ConnectKey® user interface did just that. We used a human-centred, agile development process to create a smartphone-like app interface and a number of apps that are helpful and easy to use. Now, users love it, and it keeps winning industry accolades.
Innovation in Action
ConnectKey® multifunction printer software enables advanced security, scanning, mobile printing and cloud services across networked devices.
Agents of Change: Santokh Badesha
Innovating with a Purpose - Pushing the Limits of Innovation
See how some of the brightest minds on the planet gather at our worldwide research centers to improve the future of work.
Palo Alto Research Center
PARC is a wholly owned subsidiary of Xerox Corporation and an integral part of Xerox's strategy for long-term research investment.