Skip to main contentClick to view our Accessibility Statement or contact us with accessibility-related questions.
colorful illustration book

Hobs Repro Show What's Possible with Iridesse

The Challenge

Designers are facing increased pressure to dazzle and wow, but specialty effects can be expensive and complex, and new technology is often met with resistance. The idiom, “if it ain’t broke, don’t fix it” rings true.

The Solution

After extensive research and in-depth comparisons, Hobs Repro Printing Company migrated to the Xerox® Iridesse® Production Press — the first and only digital press that can print CMYK plus jaw-dropping spot embellishments and stunning metallic hues — in a single pass.

To help designers understand the power of the Iridesse, Hobs worked with Xerox to create invaluable reference tools, including metallic swatch books and Spellbound: A grimoire of magical digital print.

The Results

  • Increased exposure and training for designers means increased understanding of CMYK+ and the ability to design and execute stunning work.

  • Hob’s Repro now has the ability to include personalized metallic effects throughout any piece, and can print panoramas, wraparound covers and pullouts, oversized sheets and a wider media range without adding primer or precoating.

  • Hobs Repro has migrated 80% of their work to the Iridesse.

  • Together, Hobs Repro and Xerox are raising the bar on what can be achieved and establishing the Iridesse as the new standard in digital print.

Read the Hobs Repro case study

Spiral bound books with brightly colored pages and covers

Graphic and Print Design Brilliance

Get your graphic and print designs to stand out and be noticed with embellishments, metallic inks and CMYK plus effects through digital color printing.

Related Articles

  • woman on phone with laptop

    How Print Service Providers Can Drive Profitability

    Download our checklist to help you stay ahead of industry headwinds and be more profitable while managing the shift toward shorter, faster turnaround jobs.

  • Two employees at Rapidity review print samples from their Xerox Iridesse Production Press

    UK printer delivers high-value projects while lowering environmental impact

    Rapidity gains efficiency, versatility with Xerox® Iridesse® Presses

  • Children sitting at table with teacher working on computers

    Improved Student Engagement

    See how using Xerox® Baltoro® HF Inkjet Press helps school DCMO BOCES deliver more-engaging educational content while saving significant costs.

  • people on bridge color roof

    Power Up Your Production Print Profitability

    Our infographic provides an at-a-glance look at the latest industry intelligence to help put your production print operation on the path to profit and growth. Download it now.

  • Person in a darkened room peering at a large monitor

    Getting Started with Xerox® FreeFlow® Core

    Join our Xerox virtual webinar to help streamline your pre-press workflow and say goodbye to touchpoints and bottlenecks.

  • production print documents

    Solving Print's Pain Points

    Explore the latest trends and solutions in print operations with Printweek’s special supplement, sponsored by Xerox. Gain insights into digital transformation, efficiency, and sustainability for your print business.