Direct mail campaigns still work.
Read this independent customer story for a real example.
Direct Mail Campaign Delivers Over 2,200% ROI
Partou Childcare is a Netherlands-based childcare company whose revenue was threatened by declining subsidies from the government. They needed to enrol new children, and that meant reaching new parents with a message that would resonate enough for them to respond.
The campaign executed by Jubels, a Xerox Premier Partner, delivered an ROI of over 2,200%, based on new enrolments. Key to its success were:
Sourcing of high quality mailing lists of new parents, close to Partou’s locations.
Using the name of the child or family to spark initial engagement.
Providing a personalised map of the route from the family home to the nearest Patou location – this was practical information that is key to parents’ decision-making process.
Having an incentive to respond – who doesn’t want the chance to win an iPad?
Making response easy with PURLs and QR codes.
The full independent Customer Story, produced by PODi, explains how and why the campaign worked.
Jubels b.v. is a marketing communication service provider and printing company in Amsterdam, and a leading Xerox Premier Partner. With more than 110 years of experience in the Graphic Arts and Communications industry, they offer their customers effective, on-demand, integrated cross-media communications.
The Xerox Premier Partners are the world's leading printing companies in digital printing, with 730 members in 48 countries on six continents. Each Premier Partner is an expert, among the most advanced in digital printing in their country.
PODi is a global, member-supported not-for-profit organization. Its goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses.
With innovations in print technologies, workflow automation and personalization, marketers are re-embracing direct mail.
Frisco Independent School District Reconfigures for Growth with Xerox Inkjet.
Frisco Independent School District print shop adds affordable colour with room to grow with inkjet digital presses.
Five Key Challenges for Powering Print Profitability
Learn how the business model for print providers needs to include value, innovation, security and sustainability, not just quality, delivery and price.
ePrint Expands with the Xerox® Versant® 280 Press and Adaptive CMYK+ Technology.
Learn how ePrint expanded their business with new offerings, and boosted profits by keeping more work in-house, especially offset and metallic stamping processes.
Keeping embellishment work in-house with Xerox® Iridesse®
Beyond CMYK technology allowed Zuzu Print to keep 100% of their embellishment work in house—resulting in an astonishing 40% gain in profit.
Adare SEC increases volume while maintaining quality with Xerox Inkjet
Learn how the Xerox® Baltoro® HF Inkjet Press increased capacity by 109%, delivering high-speed performance, exceptional value and brilliant colour.
How to Say ‘Yes’ to Anything: M&T Printing Group Thrives with Inkjet
Ontario-based print shop can take on any print job now they have added an inkjet digital press to their fleet.