Digital PrintingProduction Case StudiesIntegrated Mailing Services

Integrated Mailing Services

Integrated Mailing Services, IMS, was tasked with helping one of their clients, St. Kilda Football Club of Melbourne, create new Membership Renewal Notices. With 7 different membership categories, much of the club's revenue depended on retaining members, migrating members to higher levels of membership, and recruiting new membership. With a mailing list of 31,000 members and prospects, IMS utilized XMPie variable data software to devise an A3 duplex document complete with 50 variable text/image fields. The Xerox iGen4 Press produced a high-quality color mailer, which was folded to A5 size and mailed. A record 41,163 memberships was recorded, which far exceeded the St. Kilda Football Club's expectations.
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  • Sports Marketing
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