Xerox Social Media Guidelines
7 social media tips for Xerox employees
It’s no secret that social media has fundamentally changed the way we all work, providing exciting new ways to collaborate and communicate with others. We’re big believers in the power of this type of open exchange and learning, especially as it relates to our business and helping folks improve the way they connect and work.
If you're a Xerox* employee or contractor sharing Xerox news or insights related to your job on blogs, forums, social networks, or any other kind of social media, these guidelines are for you. These guidelines also apply to individual consultants and any third party agencies working for or on behalf of Xerox. It is the responsibility of the Xerox employee working with these consultants and agencies to ensure these guidelines and the Xerox Business Code of Conduct are followed.
Exercise good judgment
Employees are personally responsible for the content they publish. Keep conversations positive, truthful and refrain from using any language that could be interpreted as demeaning, slurs, inflammatory etc., as well as any negative comments targeted at other businesses. Consider social media an extension of the workplace and show your audiences proper consideration and respect.
Always, identify yourself as a Xerox employee when you discuss company-related matters. That identification must occur within the social post, not just in your profile bio. In the United States, this disclosure policy is in accordance with the Federal Trade Commission. Click here for more information on the FTC’s disclosure guidelines.
Show your expertise
If you’re a leader in your field, we encourage you to share insights related to your work with others, just remember to validate your claims with supporting, factual information. It’s always best to limit comments to your area of expertise.
Your opinions are important, and they’re uniquely yours – not necessarily those of the company. When sharing thoughts and views that relate to Xerox, use a disclaimer such as this: "The postings on this site are my own and don't necessarily represent Xerox's positions, strategies or opinions."
Respect the Xerox brand
Employees are not permitted to open Xerox-branded social media accounts or use the Xerox name or logo within social media profiles. For example, a Twitter handled titled “@XeroxJohn” is not permitted. Xerox has several social media accounts available for each business unit to take advantage of.
Don’t forget about legal sensibilities
Respect copyright, fair use and financial disclosure laws.
Thank you for abiding by these guidelines while sharing your valuable insights and Xerox news online. Social media is constantly evolving, so please check this site regularly to ensure you’re up to date on the latest policies. Employees who manage branded accounts on behalf of Xerox should contact Xerox Global Social Marketing for more information.
*In these guidelines, Xerox refers to the Xerox Group which includes the traditional Xerox business as well as other Xerox subsidiaries. Employees who manage branded accounts on behalf of Xerox should contact Xerox Global Social Marketing for more information.