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Meet the Xerox® Iridesse® Colourful Heroes

Real-World Feedback on the Xerox® Iridesse® Production Press

Six colours in a single pass. Specialty Enhancements. Spot-on Registration.

The Xerox® Iridesse® Production Press offers all the hallmarks of a digital press — personalisation, economical short runs, spot-on registration and agile production — enhanced by new, high-value, inline capabilities. These capabilities allow you to combine stunning, four-colour imagery with up to two Speciality Dry Inks in a single pass. When our customers talk about their love for their Iridesse, these advancements come up time and again. Here’s what customers have to say:

Saying YES to More Jobs

"The Xerox Iridesse has given us additional revenue streams by increasing the impact of the printed sheet. We're most impressed with its ability to print on non-fiber substrates. With Iridesse we are able to say YES to more jobs!"

Thomas Moe President / CEO Daily Printing Inc. (Plymouth, MN)

Spectacular Applications

“After careful market inspection and testing, the decision was unanimously in favor of the Xerox Iridesse to open up new spectacular applications for our customers!”

Wolfgang Forobosko Owner Satz und Druck-Team Ges.m.b.H. (Klagenfurt, Austria)

High Quality and Innovation

"Xerox Iridesse guarantees our customers the highest quality and innovation, with the capability to print spot metallics such as silver and gold - until now only available in offset - even when we have to run small print runs, at a very reasonable price." Albert Paradell & Jordi Gaya Minerva (Barcelona, Spain)

It Can Only Be Iridesse

“For its productivity, image quality, reliability and the possibility to capture new markets with the silver and clear inks - it can only be Iridesse.”

Xavier Deysine Chairman La Maison Du Document (Caen, France)

Why Iridesse?

“We chose the Iridesse because of its image quality, registration, productivity and Xerox Commercial and Service support.”

Arnaud Barbeau Production Director Normandie Roto (Lonrai, France)

Significantly Enriched Our Product Offering

"Bold impressions with Iridesse. We bring the wildest creations to life instantly."

Philippe Sforza Manager Reprocolor31 (Toulouse, France)

Our Customers are Amazed

"Simplicity, in-line finishing, stock range and additional colors amaze our most demanding customers - the Iridesse is perfect and so fast.”

Didier Costa Director Espace Repro (Toulouse, France)

New printing possibilities

“We have introduced the Xerox Iridesse Production Press to expand our digital range. With the introduction of the Gold, Silver, Clear and White colours, we can give our current cliental new printing possibilities. With our in-house design team, we are looking forward to making ideas come to life.”

Ian Clark Director Michael Egan Associates Ltd(London, England)

Many innovations in one machine

"We chose Iridesse to meet the expectations of our customers, to sell more valuable products, and to have many innovations in one machine. White and metallic colours have increased both our customer portfolio and our valuable product sales volume. In a pandemic environment, where printing volumes are falling, it was very important to be able to sell our prints with value. We started to gain more new customers, especially in the label industry. We have learned that in order to see the real volume of the label industry and to make more sales in this sector, we have to serve with more capable machines instead of conventional CMYK machines."

Lokman Demir Owner Arena Dijital (Istanbul, Turkey)

Pushing the Boundaries with the Iridesse Press

"We are proud to be the first higher education institution in Canada to showcase the Xerox Iridesse. The Iridesse has presented us with the opportunity to push the boundaries to enhance our print capabilities, as well as the quality and types of printing we can support the campus community with, and naturally fits into our culture of innovation and entrepreneurship. This enables us to support the academic mission of the university, which contributes overall to enhancing the University of Waterloo’s reputation globally."

Randy Dauphin Assosiate Director - Operations Strategic Initiatives University of Waterloo - Print + Retail Solutions (Waterloo, Ontario)

Metallic ink print sample on the Xerox® Iridesse™ Production Press YouTube Video

Helping Our Customers Stand Out

"Besides the gamut extension colours on iGen 5, we now offer Xerox Iridesse with Gold, Silver, White and Clear ink. The colour gamut, longer sheet sizes and extra colours help our customers to stand out from the competition with top quality short run or personalised brochures, leaflets and high quality photobooks."

Jeroen van Druenen CEO Jubels BV (Amsterdam, The Netherlands)

Standing out from the crowd

"Two years ago DLS Creative chose to invest in the Iridesse Production Press so that we could offer print capabilities that made us unique in the digital print industry. As a team of all females, all with graphic design backgrounds, we really wanted to dive in deep when it came to the print process and understand how to design show-stopping, unique print pieces that would wow our clients time and time again. By adding clear, silver, gold and metallic inks to our portfolio, to being able to print variable data directly onto mail pieces to being able to produce full bleed brochures, the Iridesse truly has been a game changer efficiency of our digital print company. We wanted a press that would make us stand out from the crowd of other Delaware printers, open up our pricing to make us more competitive and also offer superior print quality and the Iridesse has proven to do all of those things."

Rebecca Lennon Marketing Executive DLS Creative (Wilmington, DE)

Fantastic Print Quality

"We are continually looking to improve our service to our customers. The Iridesse provides increased productivity with fantastic print quality – calibration, registration and accuracy. The silver and clear toners as well as long sheet media provides that extra bit of bling that people are looking for, but at a cost-effective price. Our design team is now enjoying the exciting opportunities of utilising new paper stock and using the speciality toners, creating incredible printed results."

Amanda Gallacher Print Services Manager University of Bristol (Bristol, UK)

Opening new channels of creative design

“The new Iridesse has opened new channels of creative design in our printed materials with the use of the metallic toners.”

Curtis Ebdon, Senior Director, Design and Digital Print Fairfield University (Fairfield, CT)

This Press Makes Me Want to Go to Work Tomorrow

“I have a passion for printing and I never thought that there was anything but litho, but Xerox has proved me so wrong. My clients just love what we deliver. Truly, we have never received as many compliments on our work than we have from our work on the Iridesse. Not only is the registration dead on, but the colors are so vibrant, you can almost touch them.

There is printing, and there is the art of printing — and Xerox has delivered both with the Iridesse.

Simply put, this press makes me want to go to work tomorrow.”

Dennis Beck, Owner Minuteman Press (North Palm Beach, Florida)

We’ve had fantastic results.

“The Iridesse is at the forefront of the digital market and we’ve had fantastic results using the embellishments. In addition, the toner base is great, the registration is spot-on, the inline booklet making with crease and three-knife cut — and the fact we can duplex a nice, uncoated 400gsm — are some of the many benefits that have helped our business grow and generate new sales.”

Glen Robins, Managing Director Instant Print West One (London, U.K.)

Watch the video

Leaders in our market

“We want to be at the forefront of technology and innovation, by being the leaders in our market. With the addition of the Iridesse and Brenva presses we have expanded the offerings to our clients.” B.J. Chandler Owner Mountain View Printing (Alberta, Canada)

Great return on investment.

“Recommended by our trusted Xerox supplier First Copy, the Iridesse is a big game changer, printing 6 colors in one pass. We can offer more complex printing as standard — with greater productivity and image quality. It’s a great addition to production with a greater return on investment. Silver, gold and clear are perfect to upsell on any order."

Steve Shedden, Owner Ivory Graphics (Cambridgeshire, UK)

Keeping our market leadership

“Our printing house was the first in Hungary to purchase the new Iridesse Production Press as it offers unique services which can help us to keep our market leader position. This includes metallic silver, gold and clear applications in one printing pass, which were difficult to produce formerly, giving us the opportunity to provide unique solutions quickly and at competitive prices.”

István Veres, Manager Digital Press (Budapest, Hungary)

Top quality printing.

“The Iridesse offers everything we need from a modern press, top quality printing with some great effects using metallic and clear inks, exceptional full color quality printing and the speed that we need to complete multiple jobs a day. We are in a good position moving forward to continue to grow as a successful digital printer.”

Dave Dixon, Operations and Marketing Minuteman Press Bath (Somerset, England)

Opening our scope

“As the largest digital production facility in the region, at Atlas we felt that the Iridesse would further open our scope in the high end market by allowing metallic underlays with CMYK and complement the iGen 4 and iGen 5. It would allow us to create spot embellishment effects and patterns at a far more cost effective rate for short runs which was not possible before.”

Amit Radia, CEO Atlas Printing Press (Dubai, United Arab Emirates)

Putting us ahead

“The Iridesse has opened up a new dimension in print capabilities that has changed the way we approach design. The gamut of our product offering has been widened significantly for our customers who are always hungry for something new, putting us ahead of other printers in this very competitive industry.”

Lisa Saville, Owner Hot Ink (Cape Town, Western Cape, South Africa)

Standing out

“We always aim to be number 1, this is why we decided to install a digital press with features previously unavailable on the market. With the Xerox Iridesse Production Press we have a much wider range of visual effects available for our clients. They can really stand out now on this highly competitive market with creativity and minimal costs!”

Natalya Rukina, General Manager Digital Technologies (Moscow, Russia)

Iridesse is the flagship of my company.

"I love printing as much as I can in my life. What the Iridesse has to offer impresses me. The quality of the Iridesse enables me to switch flexibly between offset and digital printing. With the help of Iridesse I can expand my existing customer relationships and win new customers."

Christian Haas, Owner Offsetdruck Haas (Pettendorf-Kneiting, Germany)

Game Changer

"The Iridesse in printing terms is the top of its class. It’s a game changer, as it will allow us to offer a wide variety of print applications. This will give our new and existing customers exciting options with creative papers and embellishments in a cost efficient way, which was very difficult to offer previously."

Aaron Klewchuk, Director Bally Print (Northern Ireland)

Drives Innovation

"The Iridesse was the obvious choice as the next addition to our digital offering. We saw it as an opportunity to open new market places with the addition of the metallics and clear procesess. We wanted a reliable machine that could complement our drive for constant improvement and innovation."

Marcus Bowen, Sales & Marketing Director LGDavis (Birmingham, England)

Opens a Wide Range of Business

"With the Iridesse Digital Press, we have managed to open a wide range of business in a sector that has not been digitally treated so far, screen printing, thanks to printing on PVC and vinyl materials (both opaque and transparent). It allows us to do special effects and iridescent colours on both paper and on this type of material, with the right mix of silver, gold, white and clear along with the classic CMYK. The clear ink also allows for dimensional and textured printing."

Rafael Velasco, Graphic Arts Coach and Sales Manager IVEL COLOR (Barcelona, Spain)

Iridesse is a game changer

"The Iridesse is a real game changer in the field of printing, due to both its quality and its ability to create outstanding effects. The results will satisfy even the most demanding customers."

Antonis Kollias, Owner NEXT S.A. (Nea Ionia, Greece)

Meet the Xerox® Iridesse® Production Press

Experience the “Wow” Factor

Meet the world’s first inline, six-color digital platform that delivers breathtaking image quality, jaw-dropping spot embellishments and stunning metallic hues — in a single pass.

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Xerox Iridesse Production Press Video: Be Brilliant

See how our new production press can make your business, your work and your bottom line, shine.

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