From print provider to marketing service provider

What it means to be a digital printer is changing. Razor-thin margins and stiff competition have forced print services providers to look for new ways to keep customers happy while turning a healthy profit.

The answer that many printers have already found is to make the journey from print service provider to marketing service provider. It’s an opportunity not only to grow a more profitable business but to fundamentally change the printer’s relationship with customers. To prove yourself as a partner who can guide strategic decision-making and help shape marketing campaigns – not just execute them.

Our new slideshare is about seizing this opportunity, with some lessons from those who have already set out on the journey from PSP to MSP: