• Transactional Marketing eBook

Drive profits and improve customer experiences with transactional marketing.

Transforming everyday customer communications, such as statements and bills, into effective marketing vehicles can give you and your customers a powerful edge.

With today’s innovations in technology, workflow automation and personalization, it’s easier and more cost-effective than you think. Print providers who tap into this opportunity for their customers can expect big rewards.

Key Stats and Opportunities:


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Transactional mail has an open and read-through rate of at least 95%.1

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Over 88% of the consumers surveyed still want paper versions of transactional communications.2

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78% of those who receive paper bills by mail review transaction details.3

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Consumers spend on average 4.1 minutes sorting and 7.4 minutes reading and opening their email.4

While paper still dominates, connecting physical and digital increases relevancy and improves the customer experience.

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Only 37% of consumers frequently or very frequently receive highly personalised digital marketing messages.3

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Of those who receive bills by email, only 43% go online to review transaction details.5

Whether new to transactional marketing or simply trying to capture more business, download our guide to learn:

  • How to understand what consumer data is available.
  • How to best use that data to send communications that are most likely to drive action.
  • How to maximise your direct mail automation by investing in the right prepress and production suite.
  • How to measure and demonstrate the effectiveness of transactional direct mail as part of integrated campaigns.

Download the full guide for more

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  1. Keypoint Intelligence – InfoTrends, 2018
  2. Annual State of Transactional Communications Survey, InfoTrends, 2017
  3. Consumer Actions Online Survey, 2018
  4. USPS Customer & Market Insights, 2018
  5. Annual State of Marketing Communications Business Surveys; Keypoint Intelligence – InfoTrends, 2018

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