Xerox Provides Sparkle with Latest Digital Color Printing Technology

Sparkle Becomes a Xerox Graphic Arts Premier Partner

Cairo, May 26, 2010 Xerox Egypt recently provided Sparkle - a company specialized in printing solutions and a newly-joined member of Xerox Graphic Arts Premier Partners (XGAPP) - with the latest digital printing technology: the Xerox 700 Digital Color Press besides the existing DocuColor 260 that was installed as a result of a previous deal between the two companies.

However, with this new upgrade Sparkle will now be able to service its clients with the latest digital color printing technology, which allows the company to carry out short run on-demand color printing without the need for any pre-printing procedures. Sparkle can now provide its clients with unique services that will help their customers apply targeted marketing through the customization of various publications - thus enhancing each client's corporate image while increasing their customer response rates to all correspondence.

"With more than 22 years of experience in offset printing, we are now aiming to offer clients high-end digital printing services with the help of Xerox's solutions that guarantee our easy transition to the digital printing world. Xerox digital printing technology will provide us with a competitive edge and the ability to avail a wide variety of services and offers to our increasing base of customers," said Nora Halim, Manager of Sparkle and the wife of the late Ayman Ramzy, the company's founder.

It is worth mentioning that Xerox digital printing technology provides clients with unmatched practical and commercial benefits, benefits that are especially enhanced during the current era of economic difficulties and limited budgets. Xerox systems allow the printing of personalized documents that guarantee better returns for direct marketing campaigns. By utilizing on-demand printing services, companies are also able to have full control of their printing, warehousing, waste management, and automated procedures - thus providing maximum efficiency.

The Xerox 700 Digital Color Press prints at 70 pages per minute in color or black and white, and provides an affordable way to start building or expanding a digital printing business, especially for in-plant operations, quick printers, commercial printers, creative agencies, photo specialty retailers, and departmental environments. The system offers the image quality and productivity of a high-end production press, and is ideal for photo books, brochures, direct-mail pieces, catalogues, calendars, and postcards.

As previously mentioned, Sparkle is a member of Xerox Graphic Arts Premier Partners, which is a large group comprised of companies specialized in printing and graphic arts, as well as leading print centers around the world. XGAPP was formed with the objective of building a global society of innovators in the field of digital printing. The group provides its members with many services and training programs that help them improve, grow their businesses, and achieve the best in digital printing. Through XGAPP, member companies can find good opportunities in the global market, achieve positive results, and find new revenue and profit streams.