For more than half a century, it has been the core of Xerox’s business to structure data and to help businesses apply those findings for process improvement. This focus is demonstrated in the key research areas of natural language processing, semantic analysis, and applied predictive analytics. Specialization of these competencies for various vertical applications leads to new customer value propositions and key insights to new business opportunities.

Latest Innovations
Xerox Simplifies Your Commute with Electronic Toll Collection
Xerox is using data analytics techniques, infrared optical imaging systems, computer vision, and social media analysis to better transportation services.

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In a neo-natal intensive care unit at a hospital in India, LK and his research team set up video cameras that extract the vital signs of about 90 newly born babies - without ever touching their skin. LK’s musings three years ago are being tested in a pre-clinical trial at Manipal University Hospital where Xerox is exploring an idea unofficially nicknamed “cybervitals.”

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Understanding Unstructured Information
Most of today’s information is unstructured. Teaching computers to read and understand text like humans is no easy task. We program them to not only decode characters, words and sentences, but to do so within a context. This allows them to make connections between and across the words, facts and situations described by the language, bringing the critical key points buried in a sea of information to the forefront of important business decisions.
Teaching Computers to See
New techniques and algorithms in computer vision mean that computers now can not only recognize what they ‘see’ in videos and photos but also can compare what they see in detail. Xerox state-of-the-art technology in fine-grained image recognition and classification is currently being applied to solve problems in the fields of healthcare, transportation, retail and document workflow imaging.
Here’s How Big Data Can Help Retailers Keep Happy Customers  
Read what Naveen Sharma, Chief Innovation Officer, Retail, has to say about Big Data  
Making Data Meaningful
Big, open, private, clean, dirty—you name it—data is everywhere. The problem is that this valuable data is rarely in the right format to be consumed easily and often resides in silos not easily accessible. Xerox’s data analytics research is being applied to provide better real-time information, understand complex relationships within data and predict future outcomes based on past data.
Analyzing data helps improve customer relationships and identify new business opportunities 
Transportation analytics help get people where they need to go faster 
The new world of healthcare analytics  
Innovation in Action
Text mining patient medical records, clinical guidelines and trials can help fight cancer and infectious diseases Text mining patient medical records, clinical guidelines and trials can help fight cancer and infectious diseases
Hospitals are using advanced text mining technology developed at the Xerox European labs to help detect hospital-acquired infections more quickly.
Making it easier to park with dynamic pricing
Xerox has developed an analytics-based engine that dynamically adjusts parking rates based on driver demand for spaces and availability.
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Amber Alert- Unique Xerox ‘marker’ frames help identify captors faster Amber Alert- Unique Xerox ‘marker’ frames help identify captors fast
The international child-abduction alert program (also known as Amber Alert in the United Sates or Alerte-Enlèvement in France) broadcasts a description of a captor, captor’s vehicle and license plate number, if available. Xerox researchers have developed technologies that enable faster and more efficient searches in large transportation video databases.
Xerox awarded in Mass EduData Challenge Xerox awarded in Mass EduData Challenge
An application was developed to map and visualize Massachusetts educational data with the U.S. Census. This tool took home prizes for “Most Visually Compelling” and “Crowd Favorite”.