Dataline Creates Hyper-Personalised Magazine Campaign with Xerox® Trivor® 2400 HF Inkjet Press
Dataline Solutions transformed an extensive database of customer information into a highly effective, multichannel, direct marketing campaign with a Trivor® 2400 press.
Read the case study to learn how Dataline’s magazines are highly personalised in multiple places. Working from existing data, content is customised per recipient to ensure each publication is as individually relevant as possible.
The speed, output quality, and expanded media range of the Trivor® 2400 with High Fusion Ink made this high-volume personalisation possible. View the case study to see how this campaign yielded four times more website hits and three times more page views per visitor.
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