Driving Profits with Transactional Marketing
Savvy organisations are using the white space on transactional documents like a billboard to up-sell and cross-sell products and services to existing customers — or sell the real estate to partners.
With today’s innovations in technology, workflow automation and personalisation, print providers can easily turn simple bills and statements into highly effective marketing vehicles.
Key Stats and Opportunities:
Whether new to transactional marketing or simply trying to capture more business, these insights and information can help you drive revenue and enhance strategic partnerships.
It’s a captive audience: The average consumer spends 3 to 5 minutes with a transactional communication, a virtual eternity compared to time spent with email.
Mail is still a highly valued channel among your customers: 72% of enterprises feel that mail is a critical channel (vs. only 67% mobile and 56% apps).
As a print provider, how your clients view your role is changing: 31% expect strategic help with evolving communications, 39% expect help with data analytics and customer segmentation, and 14% expect their print provider to become a full-communications service provider.