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Xerox Channel Leaders Among CRN's 2021 Women of the Channel

CRN has recognized six Xerox women for its prestigious 2021 Women of the Channel, honoring influential leaders. They are credited with accelerating channel growth through mutually beneficial partnerships, incredible leadership, strategic vision, and unique contributions. 

In addition, Charlene Fischer, Vice President, US Channel Sales also made the Power 100 group, recognizing women whose leadership and vision are key drivers of their companies’ success and have had significant influence to move the entire IT channel forward.

Charlene Fischer, Vice President, US Channel Sales — Power 100

19 Years in the Channel

Charlene started at Xerox right after college as a three-day temp in the mailroom. Since then, she has held various sales and sales leadership positions and joined the Xerox channels division in its infancy in 2000. During her time, she has served as a Channel Business Manager, Area Sales Director, and became a Sales Vice President in 2011.

Key Channel Accomplishment: "I converted a field sales organization to one that effectively managed partner relationships through virtual means. We were able to find ways to stay connected with our partners through a variety of avenues including enrichment webinars and remote marketing and sales strategy sessions."

Debbie Purfurst, Vice President, Channel Sales, Distribution

31 Years in the Channel

Debbie has spent 30+ years in the IT channel, encompassing many roles within distribution, the reseller community, and manufacturing. She worked her way up from Account Manager to Vice President and has worked with all aspects of the channel.

Keys to success: "Partners must sell on value propositions. Focusing on key vertical or market segments and demonstrating how you solve customer pain points is critical."

Danielle Fletcher, Leader, US Channel Sales Operations

11 Years in the Channel

Danielle is responsible for enabling Xerox’s US Agent/Dealer channel partners to effectively help customers work better when they purchase partner led Xerox apps, software, workplace solutions, and equipment. She is responsible for the strategy, development and execution of channel sales programs and initiatives.

Key Channel Accomplishment: "Created programs that challenged partners to change conversations with customers; conversations to help customers think differently and work smarter."

Lisa Graham, Director, Global Partner Communications

11 Years in the Channel

With over 20 years of experience in multi-channel high-tech B2B communications, Lisa has held several positions supporting Xerox's channel sales and marketing teams. As the Director of Global Partner Communications, she strives to connect channel partners with Xerox products, software, and services and provide demand generation tools to help partners grow their business.

Social Media Tips: "Be selective and focus on chosen few networks sharing regularly. It is easier to post good content a couple of times a week to one or two social media outlets than it is trying to keep up with several."

Grainne McQuaid, Leader, EMEA Partner Development

19 Years in the Channel

Grainne started her career at Xerox nearly 25 years ago on a graduate program working in a variety of sales, marketing, technical and operational roles with much of her Xerox career in channel leadership roles. Most recently, Grainne leads the expansion and development of Xerox’s multiple channels in EMEA driving partner sales and enablement through a variety of tools, programs, and business generation initiatives.

Keys to Success: "Embrace all opportunities to digitally connect and engage meaningfully with customers and prospects. Be open for business, demonstrate how you care for your customers and how you support your local community."

Linda Spence, Leader, US Velocity Channel, Partner Development

20 Years in the Channel

Linda started her career at Xerox 12 years ago in sales. She has been continuously leveraging her expertise to motivate and influence partners as she moved into various roles within Xerox. In her current role, she is focused on driving innovative partner programs to motivate and engage with them through the Global Partner Program.  

Channel Business Goal: "Drive partner revenue across our entire portfolio by launching consistent and flexible programs that incent growth and enhance our partner’s experience."

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