• The Resurgence of Direct Mail eBook

Open doors to growth and improve customer experiences with direct mail.

Direct mail continues to motivate action and push response rates into overdrive. In fact, no other medium is more effective at cutting through the clutter – especially when it’s part of an integrated campaign or includes personalised messaging.

With today’s innovations in technology, workflow automation and personalisation, it’s easier and more cost-effective than you think. Print providers who tap into this opportunity for their customers can expect big rewards.

Key Stats and Opportunities

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Consumers spend an average of 4.1 minutes sorting and 7.4 minutes reading and opening their post.1

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Direct mail performs 37X better than email.2

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Multichannel marketing campaigns that included a direct mail element generated 12% higher ROI than those without.3

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Direct mail has a median ROI of 29%.1

While paper still dominates, connecting physical and digital increases relevancy and improves the customer experience.

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Integrated campaigns drive 39% more attention than single-media campaigns.4

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Personalisation reduces acquisition costs as much as 50%, lifts revenues by 5-15%, and increases the efficiency of marketing spend by 10-30%.5

Whether you’re new to direct mail or simply trying to capture more business and provide more value, download our guide to:

  • Understand what consumer data is available.
  • Know how to best use that data to send communications that are most likely to drive action.
  • Discover how to maximise your direct mail automation by investing in the right prepress and production suite.
  • Learn how to measure and demonstrate the effectiveness of direct mail as part of integrated campaigns.

Get the full guide now

  1. USPS Customer & Market Insights, 2018
  2. Data & Marketing Association (DMA)/Demand Metric, 2017
  3. Royal Mail 2017
  4. Smartmail Marketing: The Science of Activation
  5. McKinsey & Company

Download Direct Mail - An Opportunity for Growth

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