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Colorful print samples with metallic, fluorescent, and clear dry ink, printed on the Xerox Iridesse Production Press

Xerox® Iridesse® Production Press Customer Experience Webinar

Back to Growth

Power a more brilliant future and build business resilience

Featuring Mark Serbin from Serbin Print Marketing and Publishing

The next normal of print means an increased demand for shorter run lengths, specialty color and digital enhancements that make each piece “pop”. This is an exciting time for print shops to step up and stand out. Are you ready?

Join Mark Serbin, President at Serbin Print Marketing and Publishing, as he discusses how the workhorse performance and Beyond CMYK capabilities of the Iridesse Production Press helped his shop successfully navigate the challenges brought on by the pandemic.

You’ll learn how:

  • Post-pandemic business recovery is creating new trends in print

  • Customers are willing to pay a premium for digital specialty embellishments, paving the way to profitability

  • The Iridesse complements longer offset runs and drives new applications, creating differentiating value

  • Serbin stays relevant and competitive with short run lengths

  • And much more

​Don’t miss this opportunity specifically designed to help you grow your print business and get ahead of what’s next.

Mark Serbin – President at Serbin Print Marketing and Publishing

Since 1971, Serbin has been at the forefront of print technology, equipment and services in order to provide their Suncoast and global customers with the most value possible. With a wide, ever-expanding portfolio of offerings, Serbin is redefining what’s possible with print.

Mark Serbin

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Xerox® Beyond CMYK Production Portfolio

Find out how to turn challenges into profit-generating opportunities that go beyond CMYK. See it for yourself and get inspired — order a complimentary sample kit.