High-end metallic invitations get attention and inspire action
Styles may change, but your goal remains the same: produce print that gets attention and inspires action. When you want to turn the ordinary into the extraordinary, use powerful speciality embellishments like metallic print. Brands and agency print buyers will pay premiums of 24% to 89% over CMYK-only for digital print enhancements.*
See what marketer Chris Scott-Gray has to say about his client’s experience with enhanced print.
How embellished print adds business value
Use digital enhancements with automation to enrich your business in many ways:
Infuse more excitement into your printed communications
Differentiate yourself and leap ahead of competitors
Offer fast turnaround and personalisation
Improve productivity to drive higher margins
Deliver higher-value services at premium pricing
How Iridesse is different
What makes the Xerox® Iridesse® Production Press stand out from alternatives? It’s this – you can do more with colour in a single pass, with high speeds and spot-on registration. The press delivers its 120 ppm, A4-rated speed even when the job needs all six colour stations.
Run silver or gold as the underlay with CMYK to create a rainbow of metallic hues. The overlay station is perfect for silver, gold or clear spot effects, and that’s just the beginning.
*Source: “Beyond CMYK: The Use of Special Effects in Digital Printing” InfoTrends, 2016
Meet the Xerox® Iridesse® Production Press
Related Articles
UK printer delivers high-value projects while lowering environmental impact
Rapidity gains efficiency, versatility with Xerox® Iridesse® Presses
How Print Service Providers Can Drive Profitability
Download our checklist to help you stay ahead of industry headwinds and be more profitable while managing the shift toward shorter, faster turnaround jobs.
Getting Started with Xerox® FreeFlow® Core
Join our Xerox virtual webinar to help streamline your pre-press workflow and say goodbye to touchpoints and bottlenecks.
Power Up Your Production Print Profitability
Our infographic provides an at-a-glance look at the latest industry intelligence to help put your production print operation on the path to profit and growth. Download it now.
Improved Student Engagement
See how using Xerox® Baltoro® HF Inkjet Press helps school DCMO BOCES deliver more-engaging educational content while saving significant costs.
Solving Print's Pain Points
Explore the latest trends and solutions in print operations with Printweek’s special supplement, sponsored by Xerox. Gain insights into digital transformation, efficiency, and sustainability for your print business.
