Looking for New Opportunities in Print? You’ll Find Them Beyond CMYK
Embellishments in fluorescents, mixed metallics, clear and white are the future. As the statistics below illustrate, they’re gaining ground with printers and their customers today — and paving the way for a more profitable tomorrow.
Print Providers Are Embracing Digital Enhancements — for Good Reason
The Demand for Process Fluorescent Colour Is Here
56% in North America 32% in Western Europe
White and metallic gold and silver are all in high demand across both regions. Process fluorescent colours are in greater demand in North America than in Western Europe.1
What’s in It for Marketers?
Top 5 reasons marketers desire printing enhancements
Most common uses for embellishments include marketing collateral, business cards, stationery, book covers, photo books, greeting cards, tickets and certificates.4
Bringing Customers and Marketers Beyond CMYK
Sample kits 60%
Direct mail 42%
Customer events 32%
In-house events 19%
Not educating customers 16%
Speciality colours (white, metallic or fluorescent) 66%
Spot colours (custom mixed or Pantone colours) 63%
Clear flood coatings 61%
Lamination (soft touch, linen, leather) 54%
Spot clear coating (offers two-dimensional effects) 46%
Textured effects 42%
Extended colour gamut work 32%
Bottom Line: More Colours = More Value
The opportunity is here. Today’s digital speciality dry inks, embellishments and enhancements help printers stand out by enabling high-end print with fast turnaround times and affordable prices. Expand your colour palette, client base and profitability with speciality dry inks.
Ознайомитися з портфоліо Xerox Beyond CMYK
We have a Beyond CMYK option for print shops of any size.