Ramp up to triggered direct mail and take personalization to new heights.
Today retailers and brands must connect with customers in meaningful ways. Triggered direct mail helps marketers become clutter busters by using data to create personalized communications based on previous actions.
Innovations in inkjet production technology, workflow automation and personalization software make it easier than ever to drive additional revenue through triggered direct mail.
Key Stats and Opportunities
Triggered direct mail may have a higher cost than some digital channels, but it’s worth it. It’s a familiar and easy way to drive action and growth.
With innovations in print technologies, workflow automation and personalization, marketers are re-embracing direct mail as a way to achieve more relevant, customized communications.
Xerox® Triggered Direct Mail Solution
Triggered Direct Mail achieves a superb customer experience, with high levels of personalization, unified communications, that are customized with the right message must be delivered using the right communication channel at the right time. Xerox Triggered Direct Mail Solution enables this communication model.
DMA Response Rate Report 2017, Direct Marketing Association, 2017
Evergage, 2017 Trends in Personalization
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