International Color Guide
Colors mean different things in different cultures. Black, for example, signifies death and is worn during times of mourning in Western countries; black in Egypt, however, represents rebirth.
As companies continue to become more global, and products and messages cross national borders, it is important to familiarize yourself with the symbolism of color.
To help you use color accurately and effectively for different cultural audiences, we've developed the following International Color Tips, based on the research of Surya Vanka, associate professor of art and design at the University of Illinois. Vanka is an expert on the international attributes of color and is author of the multimedia software "ColorTool: Cross-Cultural Meanings of Color." The software allows designers around the world to inquire, specify, and evaluate color choices for products that will be marketed internationally.
SMB Growth Hinges on Workplace Automation, Xerox Research Shows
A new Xerox survey of SMB leaders shows optimism for 2021 and beyond, but technology is key to growth. See why – Download the White Paper.
Xerox Elite eCommerce Solutions for Small Businesses
Discover how Xerox Elite eCommerce solutions for small businesses can help simplify your procurement process and transform your business.