• Shop
Case Study: Supermarket Chain Gains Edge with Targeted Marketing

Case Study: Supermarket Chain Gains Edge with Targeted Marketing

The Challenge:

  • Drive sales by consistently delivering printed materials – window bills, hanging boards, standalone displays, stickers, etc. – to approximately 500 stores in time to push frequently changing promotional campaigns.
  • Deliver direct marketing campaigns to customers more efficiently.
  • Achieve cost savings.


The Solution:

  • Xerox management of print procurement and logistics for in-store and other marketing materials.
  • An advisory service to ensure that material specifications are designed to reduce lead times and costs.
  • Creative services for efficient, fast, quality-controlled changes to existing artwork.


The Result:

  • 19% cost savings compared with baseline year.
  • Campaigns consistently delivered on time to approximately 500 stores.
  • Ability to respond rapidly to trading or competitor activity thanks to more efficient processes and faster turnaround of jobs.

View the International Supermarket Chain case study