- Drive down costs in the creation and execution of marketing campaigns to doctors and consumers.
- Rationalise a fragmented supply chain of 60 marketing suppliers.
- Improve visibility and control of spending.
- Single supplier for above- and below-the-line campaigns: TV advertising, print advertising, digital and direct marketing.
- End-to-end campaign management process including creative concept development, copywriting, artwork, video, pre- and post-media, print procurement and fulfilment, brand governance.
- Fully managed service with integrated reporting on quality, SLAs and spending.
- Marketing supply chain cut from 60 suppliers down to one.
- Cost savings of over 25% on marketing campaigns.
- Better compliance with brand guidelines across campaigns.