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Case Study: Pharmaceutical Co. Trims Cost of Marketing Campaigns

Case Study: Pharmaceutical Co. Trims Cost of Marketing Campaigns

Challenge:

  • Drive down costs in the creation and execution of marketing campaigns to doctors and consumers.
  • Rationalise a fragmented supply chain of 60 marketing suppliers.
  • Improve visibility and control of spending.


Solution:

  • Single supplier for above- and below-the-line campaigns: TV advertising, print advertising, digital and direct marketing.
  • End-to-end campaign management process including creative concept development, copywriting, artwork, video, pre- and post-media, print procurement and fulfilment, brand governance.
  • Fully managed service with integrated reporting on quality, SLAs and spending.


Results:

  • Marketing supply chain cut from 60 suppliers down to one.
  • Cost savings of over 25% on marketing campaigns.
  • Better compliance with brand guidelines across campaigns.

View the Global Pharmaceutical Company case study