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Objectif Lune PrintShop Mail

Software for personalized, 1:1 communications and promotional VDP with a web-to-print interface
1-800-275-9376 ext. 738
Hours: M-F, 8am-7pm ET


PrintShop Mail Suite

PrintShop Mail Suite is a software solution for creating personalized communications and professional one-to-one documents. It helps organizations capture new customers with highly personalized communications and increase response rates. PrintShop Mail Suite works in any business environment and is offered as a modular solution with a desktop edition for producing one-off pieces and an optional web version for managing and producing ongoing and repetitive communications:

PrintShop Mail Design
VDP assembly tool allowing users to map variable fields onto a pre-designed document. PrintShop Mail Design is offered in two versions:

  • PrintShop Mail Starter: Allows users to print up to 100,000 records
  • PrintShop Mail Production: Unlimited printing

PrintShop Mail Web
Web extension of the VDP assembly tool (PrintShop Mail Design) allowing users to publish document templates to a web interface for online ordering, management and production of repetitive jobs.

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PrintShop Mail evaluation version

For superior personalization for promotions and personalized documents, reduced print cost and print wastage, increased response rates and customer retention, try PrintShop Mail.

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PrintShop Mail Design Key features


  • Intuitive user interface
  • Wizard for creating expressions and business rules
  • Instant preview and warning display for verification and error prevention before printing
  • Free barcode library
  • Supports Unicode and double-byte characters


  • Page picking per record in multi-page designs
  • Preflight check on variable data
  • Serialization and crash numbering
  • Layout repetition and multi-up printing, such as label printing
  • Print through-the-stack for easy sorting of multi-ups after cutting operation
  • Paper tray selection and subset finishing

Print Automation
Combined with a PlanetPress workflow tool from Objectif Lune, PrintShop Mail documents can be archived, sent by email or fax.

PrintShop Mail Web Key Features

Design (from PrintShop Mail Design)

  • Intuitive design and publishing interface with drag 'n' drop
  • Open architecture
  • Document control with easy modification of printer output and settings


  • PDF workflow
  • Easy image upload, database upload and form filling
  • Instant preview and validation of print run
  • Multi-lingual interface based on users' preferences
  • Intuitive and branded interface
  • Configuration of user access and permissions for greater control over documents and ordering process


  • Powerful production features: imposition, duplex printing, page picking, subset finishing, and barcodes
  • Output to numerous printing formats to ensure printing at rated speed
  • XML integration
  • Optional B2C and Payment Module for online payment
  • Flexible pricing architecture and support of print quotes
  • Automated email notification which can also be personalized
  • Order approval support
  • Offsite hosting support

In addition, PrintShop Mail Web is easy to install. Within minutes, the user is up and running, with no need for professional services.

Your Challenges

Most printed communication is not read or acted upon. A 2% response rate is the norm. The variable data printing tools available to combat this low response rate often have vital limitations.

Key Challenges

  • Low complexity transactional VIP tools produce high volumes but can personalize on only a very basic level
  • Application-specific tools (plug ins) are available but can only be used with one design application, such as Quark XPress or InDesign
  • Slow speeds, very basic personalization, and network congestion are limitations of traditional Mail Merge applications

How Xerox Can Help

PrintShop Mail Suite is a personalization software solution that allows users to create dynamic, database-driven documents quickly and easily. PrintShop Mail allows you to personalize your promotional communications by varying text, graphics, barcodes, or entire layouts based on information found in your database.


  • Shortens the printing process and decreases network traffic by sending the static document together with the link to the database to the RIP only once
  • Saves time because PrintShop Mail allows your PostScript printer to run at or near rated speed
  • Reduces print costs and waste with efficient workflow and verification and checking features
  • Utilizes your existing design applications such as Quark XPress, PageMaker, Illustrator, or Microsoft Word
  • Utilizes your existing database including Paradox, Microsoft FoxPro, Excel, and Access in the Windows version and Dbase and delimited ASCII in both Windows and Macintosh versions
  • Increases printstream reliability because PrintShop Mail allows you to perform a resource check and verify if all data will appear correctly

Why Choose Xerox?

  • Utilizes Xerox technology including fast printing speeds, high reliability, and a variety of finishing capabilities
  • Easier purchase process than the competition because your Xerox representative will handle both your hardware and software needs
  • Faster problem solving with one point of contact for hardware and/or software support - unlike competitive offerings that have separate contacts for hardware and software support