Diversifying — and Profiting — Through Marketing Services
The print business is changing rapidly. But by adding marketing services to your toolbox, you can keep pace and evolve into a higher-margin strategic partner ready to take the lead on multi-channel marketing campaigns.
It’s a new world for print providers. For those who understand the forces driving today’s crowded marketplace, it’s a world of opportunity and growth.
Evolving from a provider simply tasked to deliver print to a high-margin strategic Marketing Service Provider (MSP) radically changes the dynamic with your customers, putting you in position to provide greater value than ever.
Key Stats and Opportunities
With media channels becoming more fragmented and saturated, personalised communications that span multiple channels approach are becoming more critical than ever. For print providers, success now hinges on the ability to obtain these skills and win over customers to this mindset.
Print providers with the highest levels of annual growth generate the greatest amount of their revenue from value-added (non-print) services.
Many print providers are realizing this opportunity and are working to take advantage by adding marketing services to their arsenal.
…but with the right tools and preparation, you can successfully make the transition.