• Shop

The Future Is Digitally Native

What today’s technology generation wants from the world

Organizations have spent a fortune over the last decade and a half attempting to understand the concept of the “digital native” – an individual born into the era of computers and iPhones and driverless cars. These are people who think fundamentally different about the way the world is working and should work.

But their expectations really aren’t all the hard to grasp, says Steve Hoover, chief executive officer of PARC, a Xerox company. Simply put, a digital native wants to be “natively digital.” It’s more than just a palindrome. “Digital natives,” Hoover says, “expect technology to help them get whatever they want done, with as little friction as possible."

Given that 50 percent of the workforce is currently under the age of 35, the implications are staggering, says Hoover – and require companies to be further out on the leading edge of innovation.

Just as Xerox is through PARC and other innovation centers around the globe, Hoover says. “Our job is to envision what might be possible in the future and create it and deliver it,” he said.

Watch this video to learn more about how Xerox researchers are oriented toward products, services and processes that are natively digital. And then take a look at Xerox innovation to see the many ways we make tomorrow happen today.