Picture Perfect: Thriving with Photo Publishing

Digital has dramatically changed the photo industry — and also created a wealth of new opportunities for print providers at the intersection of the physical and digital worlds.

Digital cameras, mobile devices and advancements in digital printing technologies have all reframed the photo industry with a transformational experience. Today, consumers are creating customized products ranging from photo books, calendars and cards to brochures, portfolios and more.

Tapping into this lucrative, high-margin market can open new revenue streams while strengthening your existing application offerings.

Key Stats and Opportunities

4 Ways To Seize the Opportunity:

  1. Choose a market entry point that best aligns your competencies with the needs of your customers
  2. Optimize your operation with workflow software and finishing equipment
  3. Showcase your offerings by always having a range of substrates and samples on hand
  4. Position photo printing as the way to preserve and enhance memories

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Conversation Starters:

Here are some conversation starters to convey the value you can bring to your customers.

  • “We offer specialty photo products that fit any occasion.”
  • “Making your greeting card or photo book really ‘pop’ is easy with our unique substrates and special effects.”
  • “We know quality is at the top of your list — and we have the technology to deliver it.”

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Discover More Growth with the Xerox Market Segment Series

Xerox Market Segment Series

New opportunities await with these sizzling applications

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