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Case Study: Keiger and Salem College Get Personal on Cross-Media

Case Study: Keiger and Salem College Get Personal on Cross-Media

Salem College was looking to increase enrollment by enhancing their communications to prospective students. Salem chose Keiger Graphic Communications to help with the task of reducing direct marketing budget by 20% all while increasing future enrollment. The resulting personalized campaign, which included mailers, emails, PURLs, and YouTube integration, increased response rates by 303% all while decreasing their mailing quantity by 20%.

View the Keiger Graphics Salem 2010 case study