Digital Printing: Inkjet Enters the Zone of Disruption

Inkjet Enters the Zone of Disruption

Inkjet will soon take on more of the high-end capabilities you find in toner-based presses such as speed and inline color correction. The best news is the inkjet price remains more like inkjet. This means that printers will be able to bid on jobs that were previously closed to them: the print jobs that sit between the high-end toner presses and low-end inkjet presses. InfoTrends dubs this space as the “Zone of Disruption.”

We introduced the Xerox® Brenva™ HD Production Inkjet Press and the Xerox® Trivor™ 2400 Inkjet Press during drupa Media Days. If you missed this presser, you don’t have to wait until May for a sneak peek. This three-minute video gives you an overview of the Brenva’s capabilities.

Business Color Moves Up Market

Not all color printing jobs are the same. Inkjet traditionally serves the business color market where reliable color is required but not the highest possible quality. Brenva and Trivor take some of the high-end capabilities from toner presses (like the iGen product family) and put them into the production inkjet market.

Brenva takes our newest inkjet offerings to the cut-sheet market. Baked-in capabilities include:

  • Ink estimation tool. Exactly that: It lets you know how much ink the next print job will use.
  • Object-oriented color management system. Brenva can recognize text, graphics and images, then optimize the image quality for each accordingly.
  • K-only mode. Allows Brenva to run as a cost-effective monochrome press.
  • Inline spectrophotometer. Provides automation where you need it most – press calibration and the creation of stock profiles.

Trivor brings more flexibility and scalability to the continuous feed market, enabling printers to grow and update capacity with ease. Trivor’s features include:

  • Increased speed. 551 feet/168 meters per minute in color; 656 feet/200 meters per minute in monochrome.
  • Smart print heads. The press knows when a nozzle on the print head isn’t working right, so it tells the neighboring nozzles to take up the slack.
  • Inline density optimization. Assures uniformity of colors across all pages on the print run.

Want to learn more? View our detailed Blog Post, watch a replay of the Brenva HD and Trivor 2400 press conference at drupa’s Media Days or read the press release