How 5 Printers Surprised Their Customers and Won Big
For the industry that first made mass-communication possible, it’s surprising how many print shops fall short when it comes to spreading the word about themselves.
In search of work with larger and more stable margins, many print shops are sensibly looking to establish themselves higher up the value chain—beyond print and into marketing services. And the first step in that journey is figuring out how to get the word out.
Here are five print providers whose innovative self-promotional, awareness-building campaigns forced clients to think: “Hey, maybe there’s more to these guys than we thought…”