From print provider to marketing service provider

What it means to be a digital printer is changing. Razor-thin margins and stiff competition have forced print services providers to look for new ways to keep customers happy while turning a healthy profit.

The answer that many printers have already found is to make the journey from print service provider to marketing service provider. It’s an opportunity not only to grow a more profitable business but to fundamentally change the printer’s relationship with customers. To prove yourself as a partner who can guide strategic decision-making and help shape marketing campaigns – not just execute them.

Our new slideshare is about seizing this opportunity, with some lessons from those who have already set out on the journey from PSP to MSP:

 

Want to learn more?

Learn how to expand your business by printing on all kinds of new media

Learn how to expand your business by printing on all kinds of new media

Marketing Insights eBook

Learn why forward-thinking digital print companies are transforming into Marketing Services Providers — and why you should, too.