Meet the Xerox® Iridesse® Colorful Heroes
Real-World Feedback on the Xerox® Iridesse® Production Press
Six colors in a single pass. Specialty Enhancements. Spot-on Registration.
The Xerox® Iridesse® Production Press offers all the hallmarks of a digital press — personalization, economical short runs, spot-on registration and agile production — enhanced by new, high-value, inline capabilities. These capabilities allow you to combine stunning, four-color imagery with up to two Specialty Dry Inks in a single pass.
When our customers talk about their love for their Iridesse, these advancements come up time and again. Here’s what customers have to say:
We create a legacy of color!
“Our story began with a home kit… now we are leaders in our segment, offering prints in the most eye-catching colors. With the help of Xerox equipment (iGen 5 and Iridesse) we meet all our customers' needs, regardless of the complexity and level of customization required. We are ready to face any challenge in the future.”
Miguel Angel Manjarrez Félix, Director General Manjarrez Impresores (Sinaloa, Mexico)
Higher Quality and Higher Value
“With the Iridesse, we are able to produce high-quality print products in the quantity needed, every time. With the 5th and 6th color, we offer products with higher added value than ever before.” Wenger Fabio Operations Manager / Partner Medienwerkstatt (Sulgen, Switzerland)
Significant Boost in Our Productivity!
“With our two new Xerox Iridesse presses we can now offer our customers print 'Beyond CMYK', enabling us to produce fluorescents, white and metallic gold and silver. The two new Xerox Iridesse have resulted in a significant boost in our productivity, thanks to much faster speed to first print and the simpler automated operation. It’s a great addition to our fire power!” Mike Lammas Managing Director Herbert Walkers (West Yorkshire, UK)
Impressive 5th Color Option
“The Xerox Iridesse is a great addition to our printing and mailing capabilities. I’m very impressed with the 5th color option to run metallic toner and clear coating.” Jim Myers Executive Vice President Art & Negative Graphics, Inc. (Lanham, MD)
Added Value for Our Customers
“As a small family business, we have the ambition to be able to serve our customers comprehensively. For this reason, we are open to innovations that offer our customers added value. The Xerox Iridesse and the possibilities this machine offers us, especially with regard to special colors in short-run printing, immediately excited us!” Ulf Rausch Owner mediencenter RAUSCH (Nordhausen, Germany)
Our Most Versatile Press
“We chose the Xerox IR120 for its media flexibility, color quality and the ability to manage 6 colors in a single run. It has assisted us in expanding our core business by being able to offer additional options and flexibility to our customer and sales team. The IR120 is our most versatile press within our Xerox fleet; we use it for a wide variety of applications across all lines of business.”
Gary Hoffman Director of Production Whitlock Business Systems (Madison Heights, Michigan)
Outstanding Image Quality
“DS Graphics prides ourselves in cutting edge technology. The Iridesse compliments our iGen 5's and offset with a wider digital format, outstanding image quality with clear and gold embellishment, as well as thick stock capability.”
Jay Pallis CFO DS Graphics (Lowell and Canton, Massachusetts)
Compliments Our Business
“Flagship Press chose the Iridesse to compliment both Digital and Offset sides of our business. Having the 5th colors enables us to offer more to our customers with new applications, such as short run books with new embellishments. At Flagship we pride ourselves in having leading edge technology to continue to grow.”
Jeff Poor Chief Operating Officer Flagship Press (North Andover, Massachusetts)
Confidence with the Iridesse
“We chose the Iridesse Press due to the ability to take on new opportunities with confidence. The press allows us to achieve and maintain consistent image quality page to page, job to job. It allows us to expand capabilities as the need arises.”
Glen Griffin Owner Cann Printing (Wilmington, Delaware)
“With the Iridesse, Xerox has taken it up a notch, improving the IQ of our output and offering additional SDI that helps expand our print offerings to the customers. This has transformed our business, adding value to our customers - especially our casino customers that want to enhance their marketing mailings.”
Carla Covey Owner Automated Mail (Tulsa, Oklahoma)
“Twin” Iridesse Presses
“We have been part of the Xerox family for a long time! After years of using iGen products (among many others) we were blown away with the Iridesse. We have a niche market that loves the option of adding large or small touches of metallic. And now we can't imagine life without Lucy and Ethel, our twin Iridesse presses. Twins really do run in our family :)”
Emily Metoyer President Metoyer-Roy Printing, Ltd. (Houston, Texas)
Moving into the Future
“At Reno Print store, we’re excited that the Iridesse allows us the opportunity to offer our clients white and metallic printing on a quick turnaround. Combined with the three-edge booklet maker, this printer greatly expands our digital offerings and moves RPS into the future.”
Dannon Marsh Printer Reno Print Store (Reno, Nevada)
Going Beyond Commodity Printing
“I wanted to get out of the commoditized print market. The Iridesse also offered a path to upgrade as new features and finishing were made available.”
Joseph Petrucci Manager Creative Print Group (Baltimore, Maryland)
Meeting the Needs of Specific Customers
“We chose the Iridesse because of the uniqueness of the six color housings, print quality, and the ability to print on a wide range of stocks. We are using the Gold & Silver colors for meeting the needs of specific customers who demand the use of these colors.”
Daniel Sabia Digital Press and Finishing Manager Prisma Graphic (Phoenix, Arizona)
Additional Possibilities with Embellishments!
“Iridesse has boosted our ability to provide additional embellishments for our customers and their brands.”
Louis Melchor Director of Operations Signature Aspen (Houston, Texas)
Saving Time with Iridesse Presses
“I got my first Iridesse in December 2020. I loved it so much, I added a second Iridesse in July 2021. I love the color abilities and the amount of time I save having both presses run the gamut!”
Mike Elder Owner A NEW Dimension (Cartersville, Georgia)
Effects that have never been seen before!
“A true masterpiece of modern digital printing technology. Silver, gold, low gloss clear, clear, fluorescent pink, white underprinting or overprinting – effects are possible that have never been seen before.” Olaf Kirchner Owner/Managing Director City Druck Erfurt (Erfurt, Germany)
“Vibrant colors enhanced with Clear Dry Ink give a real WOW effect. Thanks to Iridesse, our printed products acquire a touch of personality that delight even the most demanding customers.” Diletta Antonelli Marketing & Communication Manager System Graphic Srl (Rome, Italy)
“With the Iridesse we’re helping our clients add more creativity and more WOW to their print, whilst receiving more choice and more value. True gold, silver, metallics and now fluorescent pink are all possible, not impossible.” Dave Gibbons Managing Director KNP Litho (Suffolk, England)
Accelerated Offset to Digital Transition
“The quality and printing speed of Iridesse significantly accelerated the transition from offset to digital, enabling us to be quicker in processing and delivering jobs.” Marco Pilia Owner Grafiche Pilia srl (Tortolì, Italy)
Wider Color Gamut and Better Color Saturation
“Printing quality and speed are amazing. This is the best machine for our purposes. Because of the new fluorescent pink color, we are able to print in wider color gamut and deliver better color saturation.”
Wojciech Pawlowski & Marcin Pawlowski, Owners Badge4u (Jaworzno, Poland)
Impactful Print Product
“It's important to stand out from the crowd, and with our Iridesse with Gold, Silver and Clear specialty inks, our clients can take away an impactful print product with superb quality and consistency.” Tahir Chowdary Managing Director Vizability Media Group (London, England)
Broader Spectrum of Services with the Iridesse Press
“We love showcasing the broader spectrum of services we can offer with the specialty inks, enabling designers to create unique and interesting designs on beautiful paper.”
Nigel Clarke Managing Director Clarkeprint (Birmingham, England)
Expanding Our Digital Platform
“Our clients have been really impressed with the effects that we can create with the gold, silver, white and clear inks. Xerox Iridesse represents an expansion of our digital platform and adds the latest digital printing technology and capabilities to our offering to support what our customers require.”
Bilgehan Aslan Director Stokey Print Shop (London, England)
The possibilities are endless!
“When we were first introduced to the Iridesse, we knew that we wanted the best of what it can offer, so we equipped ourselves with all the specialty colors like clear, silver, gold, and fluorescent pink. As a company primarily producing box packaging, this has opened up a whole new spectrum of possibilities in box and packaging designs. The clarity and vividness of the print quality has also enabled us to dabble in retail-skewed commercial prints and we have grown our portfolio of offerings. Our team are now experts at color mixing (imagine gold and fluorescent pink to get a luxurious Rose Gold!), and the possibilities are endless!” Wade Lapointe CEO Golden Gate Graphics (Ontario, Canada)
Customers and designers love the versatility
"Having the Iridesse during COVID allowed us to experiment with different designs and projects to enhance the overall appeal of the piece. The customers and designers loved the versatility of using Silver, Gold, and Clear along with the ability to print on a larger sheet, and started designing exclusively for the Iridesse. Now that COVID is ending, we are showing all of our new and existing customers what they can do and they love it." David Tobman President Automation 123 (Los Angeles, CA)
Customers Love the Quality
"We want to offer the best possible to our customers and that’s why we got the Iridesse. Our customers love the quality of their printed work, especially the bright double-White, Gold and Silver have been very popular."
Erja Kiviranta President Picaset Oy (Helsinki, Finland)
"We chose the 6-color Iridesse, with inline Plockmatic, to produce printed booklets due to its ease of use + exceptional reliability + file-to-finish workflow + upgradeability to more colors = improved ROI."
Wolfgang Lindner Managing Director / Owner Lindner Druck OHG (Landsberg am Lech, Germany)
Saying YES to More Jobs
"The Xerox Iridesse has given us additional revenue streams by increasing the impact of the printed sheet. We're most impressed with its ability to print on non-fiber substrates. With Iridesse we are able to say YES to more jobs!"
Thomas Moe President / CEO Daily Printing Inc. (Plymouth, MN)
Unanimously in Favor of Iridesse
“After carefully examining and testing the digital production machines on the market, the decision was unanimously in favor of the Xerox-Iridesse. The main reasons were the wide range of options with regard to the variety of substrates and the possibility to use special colors. With this investment decision, we are opening new, spectacular applications for our customers to implement their high-quality printed matter.”
Wolfgang Forobosko Owner Satz und Druck-Team Ges.m.b.H. (Klagenfurt, Austria)
High Quality and Innovation
"Xerox Iridesse guarantees our customers the highest quality and innovation, with the capability to print spot metallics such as silver and gold - until now only available in offset - even when we have to run small print runs, at a very reasonable price." Albert Paradell & Jordi Gaya Minerva (Barcelona, Spain)
It Can Only Be Iridesse
“For its productivity, image quality, reliability and the possibility to capture new markets with the silver and clear inks - it can only be Iridesse.”
Xavier Deysine Chairman La Maison Du Document (Caen, France)
“We chose the Iridesse because of its image quality, registration, productivity and Xerox Commercial and Service support.”
Arnaud Barbeau Production Director Normandie Roto (Lonrai, France)
Our Customers are Amazed
"Simplicity, in-line finishing, stock range and additional colors amaze our most demanding customers - the Iridesse is perfect and so fast.”
Didier Costa Director Espace Repro (Toulouse, France)
New printing possibilities
“We have introduced the Xerox Iridesse Production Press to expand our digital range. With the introduction of the Gold, Silver, Clear, White, and Fluorescent Pink colors, we can give our current clientele new printing possibilities. With our in-house design team, we are looking forward to making ideas come to life.”
Ian Clark Director Michael Egan Associates Ltd (London, England)
Many innovations in one machine
"We chose Iridesse to meet the expectations of our customers, to sell more valuable products, and to have many innovations in one machine. White and metallic colors have increased both our customer portfolio and our valuable product sales volume. In a pandemic environment, where printing volumes are falling, it was very important to be able to sell our prints with value. We started to gain more new customers, especially in the label industry. We have learned that in order to see the real volume of the label industry and to make more sales in this sector, we have to serve with more capable machines instead of conventional CMYK machines."
Lokman Demir Owner Arena Dijital (Istanbul, Turkey)
Pushing the Boundaries with the Iridesse Press
"We are proud to be the first higher education institution in Canada to showcase the Xerox Iridesse. The Iridesse has presented us with the opportunity to push the boundaries to enhance our print capabilities, as well as the quality and types of printing we can support the campus community with, and naturally fits into our culture of innovation and entrepreneurship. This enables us to support the academic mission of the university, which contributes overall to enhancing the University of Waterloo’s reputation globally."
Randy Dauphin Associate Director - Operations Strategic Initiatives University of Waterloo - Print + Retail Solutions (Waterloo, Ontario)
Helping Our Customers Stand Out
"Besides the gamut extension colors on iGen 5, we now offer Xerox Iridesse with Gold, Silver, White and Clear ink. The color gamut, longer sheet sizes and extra colors help our customers to stand out from the competition with top quality short run or personalized brochures, leaflets and high quality photobooks."
Jeroen van Druenen CEO Jubels BV (Amsterdam, The Netherlands)
Standing out from the crowd
"Two years ago DLS Creative chose to invest in the Iridesse Production Press so that we could offer print capabilities that made us unique in the digital print industry. As a team of all females, all with graphic design backgrounds, we really wanted to dive in deep when it came to the print process and understand how to design show-stopping, unique print pieces that would wow our clients time and time again. By adding clear, silver, gold and metallic inks to our portfolio, to being able to print variable data directly onto mail pieces to being able to produce full bleed brochures, the Iridesse truly has been a game changer efficiency of our digital print company. We wanted a press that would make us stand out from the crowd of other Delaware printers, open up our pricing to make us more competitive and also offer superior print quality and the Iridesse has proven to do all of those things."
Rebecca Lennon Marketing Executive DLS Creative (Wilmington, DE)
Fantastic Print Quality
"We are continually looking to improve our service to our customers. The Iridesse provides increased productivity with fantastic print quality – calibration, registration and accuracy. The silver and clear toners as well as long sheet media provides that extra bit of bling that people are looking for, but at a cost-effective price. Our design team is now enjoying the exciting opportunities of utilizing new paper stock and using the specialty toners, creating incredible printed results."
Amanda Gallacher Print Services Manager University of Bristol (Bristol, UK)
Opening new channels of creative design
“The new Iridesse has opened new channels of creative design in our printed materials with the use of the metallic toners.”
Curtis Ebdon, Senior Director, Design and Digital Print Fairfield University (Fairfield, CT)
This Press Makes Me Want to Go to Work Tomorrow
“I have a passion for printing and I never thought that there was anything but litho, but Xerox has proved me so wrong. My clients just love what we deliver. Truly, we have never received as many compliments on our work than we have from our work on the Iridesse. Not only is the registration dead on, but the colors are so vibrant, you can almost touch them.
There is printing, and there is the art of printing — and Xerox has delivered both with the Iridesse.
Simply put, this press makes me want to go to work tomorrow.”
Dennis Beck, Owner Minuteman Press (North Palm Beach, Florida)
“Being the first to install the Xerox® Iridesse® Production Press in Canada, we are now technology leaders. This new press is going to open up opportunities that we previously never imagined including packaging, metallic and clear inks while positioning our company as the preeminent digital trade printer in the Winnipeg area.”
We’ve had fantastic results.
“The Iridesse is at the forefront of the digital market and we’ve had fantastic results using the embellishments. In addition, the toner base is great, the registration is spot-on, the inline booklet making with crease and three-knife cut — and the fact we can duplex a nice, uncoated 400gsm — are some of the many benefits that have helped our business grow and generate new sales.”
Glen Robins, Managing Director Instant Print West One (London, U.K.)
Leaders in our market
“We want to be at the forefront of technology and innovation, by being the leaders in our market. With the addition of the Iridesse and Brenva presses we have expanded the offerings to our clients.” B.J. Chandler Owner Mountain View Printing (Alberta, Canada)
Stunning image quality.
“We've had a long relationship with Xerox and they have become our trusted partner in providing technological advances to our business. We are delighted with the stunning image quality and enhancements using silver, gold and clear dry inks, which puts us ahead of the game.”
Lee Jordan, Sales Director Hickling & Squires (Nottinghamshire, U.K.)
Great return on investment.
“Recommended by our trusted Xerox supplier First Copy, the Iridesse is a big game changer, printing 6 colors in one pass. We can offer more complex printing as standard — with greater productivity and image quality. It’s a great addition to production with a greater return on investment. Silver, gold and clear are perfect to upsell on any order."
Steve Shedden, Owner Ivory Graphics (Cambridgeshire, UK)
The perfect fit.
“We’ve been trying to find a way to differentiate ourselves in the market for quite some time, and the Iridesse was our solution. With amazing print quality and registration, higher print availability and colour accuracy from job to job, we knew this would be the perfect fit.”
Carlos Cunha, Partner Simões & Gaspar (Carregado, Portugal)
It’s a no brainer.
“The decision to move to the Iridesse was a no brainer — we could see the potential and real benefits we can now offer to our customers having the 5th and 6th colours Gold and Silver. When you combine this with improved speed, quality and the extra finishes that are now possible we can see an overall increase in throughput in the whole digital department.”
Peter Cunningham & Margo Quinn, Managers Standard Printers (Galway, Ireland)
Keeping our market leadership
“Our printing house was the first in Hungary to purchase the new Iridesse Production Press as it offers unique services which can help us to keep our market leader position. This includes metallic silver, gold and clear applications in one printing pass, which were difficult to produce formerly, giving us the opportunity to provide unique solutions quickly and at competitive prices.”
István Veres, Manager Digital Press (Budapest, Hungary)
Top quality printing.
“The Iridesse offers everything we need from a modern press, top quality printing with some great effects using metallic and clear inks, exceptional full color quality printing and the speed that we need to complete multiple jobs a day. We are in a good position moving forward to continue to grow as a successful digital printer.”
Dave Dixon, Operations and Marketing Minuteman Press Bath (Somerset, England)
Opening our scope
“As the largest digital production facility in the region, at Atlas we felt that the Iridesse would further open our scope in the high end market by allowing metallic underlays with CMYK and complement the iGen 4 and iGen 5. It would allow us to create spot embellishment effects and patterns at a far more cost effective rate for short runs which was not possible before.”
Amit Radia, CEO Atlas Printing Press (Dubai, United Arab Emirates)
Putting us ahead
“The Iridesse has opened up a new dimension in print capabilities that has changed the way we approach design. The gamut of our product offering has been widened significantly for our customers who are always hungry for something new, putting us ahead of other printers in this very competitive industry.”
Lisa Saville, Owner Hot Ink (Cape Town, Western Cape, South Africa)
“We always aim to be number 1, this is why we decided to install a digital press with features previously unavailable on the market. With the Xerox Iridesse Production Press we have a much wider range of visual effects available for our clients. They can really stand out now on this highly competitive market with creativity and minimal costs!”
Natalya Rukina, General Manager Digital Technologies (Moscow, Russia)
Iridesse is the flagship of my company.
"I love printing as much as I can in my life. What the Iridesse has to offer impresses me. The quality of the Iridesse enables me to switch flexibly between offset and digital printing. With the help of Iridesse I can expand my existing customer relationships and win new customers."
Christian Haas, Owner Offsetdruck Haas (Pettendorf-Kneiting, Germany)
"The Iridesse in printing terms is the top of its class. It’s a game changer, as it will allow us to offer a wide variety of print applications. This will give our new and existing customers exciting options with creative papers and embellishments in a cost efficient way, which was very difficult to offer previously."
Aaron Klewchuk, Director Bally Print (Northern Ireland)
"The Iridesse was the obvious choice as the next addition to our digital offering. We saw it as an opportunity to open new market places with the addition of the metallics and clear procesess. We wanted a reliable machine that could complement our drive for constant improvement and innovation."
Marcus Bowen, Sales & Marketing Director LGDavis (Birmingham, England)
Opens a Wide Range of Business
"With the Iridesse Digital Press, we have managed to open a wide range of business in a sector that has not been digitally treated so far, screen printing, thanks to printing on PVC and vinyl materials (both opaque and transparent). It allows us to do special effects and iridescent colours on both paper and on this type of material, with the right mix of silver, gold, white and clear along with the classic CMYK. The clear ink also allows for dimensional and textured printing."
Rafael Velasco, Graphic Arts Coach and Sales Manager IVEL COLOR (Barcelona, Spain)
Iridesse is a game changer
"The Iridesse is a real game changer in the field of printing, due to both its quality and its ability to create outstanding effects. The results will satisfy even the most demanding customers."
Antonis Kollias, Owner NEXT S.A. (Nea Ionia, Greece)
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