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  • Getting Smart With Digitally Printed Packaging

Getting Smart With Digitally Printed Packaging

Brands are under constant pressure to create innovative, rewarding experiences for consumers — and the smart ones are turning to product packaging.

With the help of their production partners, they’re creating ingenious, hard-working packaging that adds value throughout a product’s journey.

Let’s take a look at the packaging opportunities they’re taking advantage of with the help of digital print technology.


Getting interactive with short-run folding cartons…

...with the potential to create new opportunities for consumer engagement.

Digitally printed folding cartons enable:

  • Relevant personalization
  • Promotional versioning
  • Brand protection
  • Test-market prototyping
  • Cost-effective, tailored SKUs
  • Value-added serialization
  • End-of-life/declining volume solutions

Digitally printed folding cartons will see a CAGR of 40% between 2015 and 2020.1

Never compromise your brand image – even for targeted, small-run products – by printing directly onto flexible plastic packaging.

Digitally printing onto plastics and flexible substrates enables:

  • Superb image quality
  • High-impact branding, even on short-run products
  • Flexibility to respond to short-run applications
  • Minimal inventory
  • Reduced process costs by eliminating need for labels

 

Less than 1% of printing for flexible is done digitally today. However, it is expected to grow at a 32% CAGR from 2015 to 2019.2

Direct-to-object printing and customization on just about any 3D product.

Printing directly onto objects of nearly all shapes and sizes enables:

  • Easy customization and personalization
  • Ability to respond to quickly changing designs
  • Faster production with no need for labels

Less than 1% of printing for direct-to-object applications is done digitally today. However, it is expected to grow at a 44% CAGR from 2015 to 2019.3

Vibrant digital inkjet color, even on porous corrugated containerboard.

Digital inkjet color on porous containerboard enables:

  • High-quality, brand-specific corrugated packaging for smaller brands that don’t have the volumes required for traditional production methods
  • Efficient production for low-volume SKUs and end-of-life/declining volumes
  • Agility for quick design changes, unique customization and personalization

Rich graphics, hard-to-produce greyscales and small text that’s customized at the latest stages of production.

Digital inline package printing using inkless, laser-based technology offers several improvements over inkjet and thermal transfer processes:

  • Benchmark image quality at high speed
  • Wider formats
  • Minimal maintenance
  • Superior reliability
  • Supply chain efficiencies
  • Reduce SKUs
  • Create last-minute promotions

customized water bottles

Smart packaging with printed electronics that sense, store, compute and communicate…

…information using a thin flexible label that can contain sensors, power, circuits, communication, and displays. This can improve processes and outcomes by:

  • Authenticating products
  • Monitoring quality and environmental conditions
  • Tracking supply chain conditions
  • Providing information for analytics
  • Enhancing customer experiences

Smart packaging

30% of all food produced globally is lost or wasted. In 2010, that amounted to 133 billion pounds of food with an estimated value of $161.6 billion.4

Find out more about how digital printing is transforming packaging in each of the growth segments covered in the visual — let’s go.

See what it could do for you.
www.xerox.com/Packaging

1, 2, 3: The Future of Digital Print for Packaging to 2020, Smithers PIRA, 2015
4: The Impact of Reducing Food Loss in the Global Supply Chain, The University of Nottingham, March 2015

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