Brands are under constant pressure to create innovative, rewarding experiences for consumers — and the smart ones are turning to product packaging.
With the help of their production partners, they’re creating ingenious, hard-working packaging that adds value throughout a product’s journey.
Let’s take a look at the packaging opportunities they’re taking advantage of with the help of digital print technology.
Getting interactive with short-run folding cartons…
...with the potential to create new opportunities for consumer engagement.
Digitally printed folding cartons enable:
- Relevant personalization
- Promotional versioning
- Brand protection
- Test-market prototyping
- Cost-effective, tailored SKUs
- Value-added serialization
- End-of-life/declining volume solutions
Digitally printed folding cartons will see a CAGR of 40% between 2015 and 2020.1
Never compromise your brand image – even for targeted, small-run products – by printing directly onto flexible plastic packaging.
Digitally printing onto plastics and flexible substrates enables:
- Superb image quality
- High-impact branding, even on short-run products
- Flexibility to respond to short-run applications
- Minimal inventory
- Reduced process costs by eliminating need for labels
Less than 1% of printing for flexible is done digitally today. However, it is expected to grow at a 32% CAGR from 2015 to 2019.2
Direct-to-object printing and customization on just about any 3D product.
Printing directly onto objects of nearly all shapes and sizes enables:
- Easy customization and personalization
- Ability to respond to quickly changing designs
- Faster production with no need for labels
Less than 1% of printing for direct-to-object applications is done digitally today. However, it is expected to grow at a 44% CAGR from 2015 to 2019.3
Vibrant digital inkjet color, even on porous corrugated containerboard.
- High-quality, brand-specific corrugated packaging for smaller brands that don’t have the volumes required for traditional production methods
- Efficient production for low-volume SKUs and end-of-life/declining volumes
- Agility for quick design changes, unique customization and personalization
Rich graphics, hard-to-produce greyscales and small text that’s customized at the latest stages of production.
Digital inline package printing using inkless, laser-based technology offers several improvements over inkjet and thermal transfer processes:
- Benchmark image quality at high speed
- Wider formats
- Minimal maintenance
- Superior reliability
- Supply chain efficiencies
- Reduce SKUs
- Create last-minute promotions
Smart packaging with printed electronics that sense, store, compute and communicate…
…information using a thin flexible label that can contain sensors, power, circuits, communication, and displays. This can improve processes and outcomes by:
- Authenticating products
- Monitoring quality and environmental conditions
- Tracking supply chain conditions
- Providing information for analytics
- Enhancing customer experiences
30% of all food produced globally is lost or wasted. In 2010, that amounted to 133 billion pounds of food with an estimated value of $161.6 billion.4
Find out more about how digital printing is transforming packaging in each of the growth segments covered in the visual — let’s go.
See what it could do for you.
www.xerox.com/Packaging
1, 2, 3: The Future of Digital Print for Packaging to 2020, Smithers PIRA, 2015
4: The Impact of Reducing Food Loss in the Global Supply Chain, The University of Nottingham, March 2015