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The Resurgence of Direct Mail eBook

The Resurgence of Direct Mail

If the ultimate objective of any marketing effort is to motivate action, then printed direct mail is the gold standard.

Consider for a moment the number of marketing messages consumers are exposed to each day — combined with the saturation of digital media — and it’s no wonder print offers the chance to cut through the clutter.

With innovations in print technologies, workflow automation and personalization, marketers are re-embracing direct mail as a way to achieve more relevant, customized communications.

Key Stats and Opportunities

4 Ways To Seize the Opportunity:

  1. Become an expert on your customers’ data.
  2. Maximize efficiency by investing in the right workflow and production tools.
  3. Showcase your own capabilities though cross-media self-promotional campaigns.
  4. Educate your sales team to sell strategically focused, results-oriented direct marketing services.

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Conversation Starters:

Direct mail can help your customers differentiate themselves from their competition. Here are some conversation starters to convey the value you can deliver.

  • “We can tailor your communication to be personal and relevant.”
  • “Today, it’s more critical than ever that your communications span both print and digital media. We can help.”
  • “We can measure and optimize your campaigns for success.”

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