Transactional Marketing

Essential customer communications, such as statements and bills, can be the most successful — and cost-effective — way to deliver marketing messages and increase revenue.

With today’s innovations in technology, workflow automation and personalization — print providers can easily transform the white space on transactional documents into highly effective marketing vehicles that up-sell and cross-sell to existing customers.

Insights

Profit from Transactional Marketing

Help your clients deliver additional revenue by turning simple bills and statements into highly effective marketing vehicles.
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Inside the UK's First White Paper Facility

Capita delivers highly personalized transactional communications in a unique automated white paper solution with inkjet presses.
See case study

Death of Printed Bills and Statements: Highly Exaggerated?

The latest on the print versus paperless debate.
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Featured Technology

Xerox® Baltoro™ HF Inkjet Press

Ideal for Direct Marketing, Books, Manuals, and Transactional Applications

Enables new application opportunities on a range of offset coated media including gloss, with the optional Color Accelerator Module with High Fusion Ink
Best-in-class total cost of ownership powered by Automated Intelligence
High Fusion print engine with Xerox High Fusion W-Series Inkjet Heads provides true high definition 1200 x 1200 dpi resolution
Modular, scalable platform for maximum investment protection

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Featured Workflow Solutions

Xerox® FreeFlow® Variable Information Suite

More personalization possibilities to suit your needs.

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Xerox® FreeFlow® Core

Streamline. Seamless. Simple. On-premise or in the Cloud.

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Get in Touch

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