Transactional Marketing

Essential customer communications, such as statements and bills, can be the most successful — and cost-effective — way to deliver marketing messages and increase revenue.

With today’s innovations in technology, workflow automation and personalization — print providers can easily transform the white space on transactional documents into highly effective marketing vehicles that up-sell and cross-sell to existing customers.

Insights

Profit from Transactional Marketing

Help your clients deliver additional revenue by turning simple bills and statements into highly effective marketing vehicles.
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Inside the UK's First White Paper Facility

Capita delivers highly personalized transactional communications in a unique automated white paper solution with inkjet presses.
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Death of Printed Bills and Statements: Highly Exaggerated?

The latest on the print versus paperless debate.
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Xerox Impika Evolution Success Story: Data One

Featured Technology

Xerox® Baltoro™ HF Inkjet Press

Ideal for Direct Marketing, Books, Manuals, and Transactional Applications

750k - 3M pages per month
Up to 302 A4 / Letter images per minute Duplex
High Fusion print engine with Xerox High Fusion W-Series Inkjet Heads provides true high definition 1200 x 1200 dpi resolution
Enables new application opportunities on a range of offset coated media like mattes, silks, satins and more with High Fusion Ink
Simplifies production with FreeFlow Print Server’s Cost Quality Optimization (CQO) tools

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Xerox® Rialto® 900 MP Inkjet Press

Ideal for Book Publishing, Direct Marketing and Transactional applications.