Transactional Marketing

Essential customer communications, such as statements and bills, can be the most successful — and cost-effective — way to deliver marketing messages and increase revenue.

With today’s innovations in technology, workflow automation and personalization — print providers can easily transform the white space on transactional documents into highly effective marketing vehicles that up-sell and cross-sell to existing customers.

Insights

Profit from Transactional Marketing

Help your clients deliver additional revenue by turning simple bills and statements into highly effective marketing vehicles.
Get the eBook

Inside the UK's First White Paper Facility

Capita delivers highly personalized transactional communications in a unique automated white paper solution with inkjet presses.
See case study

Death of Printed Bills and Statements: Highly Exaggerated?

The latest on the print versus paperless debate.
Read blog post

Featured Technology

Xerox® Baltoro™ HF Inkjet Press

Ideal for Direct Marketing, Books, Manuals, and Transactional Applications

Enables new application opportunities on a range of offset coated media including gloss, with the optional Color Accelerator Module with High Fusion Ink
Best-in-class total cost of ownership powered by Automated Intelligence
High Fusion print engine with Xerox High Fusion W-Series Inkjet Heads provides true high definition 1200 x 1200 dpi resolution
Modular, scalable platform for maximum investment protection

Learn more

Xerox® Rialto® 900 MP Inkjet Press

Ideal for Book Publishing, Direct Marketing and Transactional applications.