Transactional Marketing

Essential customer communications, such as statements and bills, can be the most successful — and cost-effective — way to deliver marketing messages and increase revenue.

With today’s innovations in technology, workflow automation and personalisation — print providers can easily transform the white space on transactional documents into highly effective marketing vehicles that up-sell and cross-sell to existing customers.

Insights

Cable bill on a table

Profit from Transactional Marketing

Help your clients deliver additional revenue by turning simple bills and statements into highly effective marketing vehicles.
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A booklet on a conveyor belt

Inside the UK's First White Paper Facility

Capita delivers highly personalised transactional communications in a unique automated white paper solution with inkjet presses.
See case study

A stack of bills on a desk

Death of Printed Bills and Statements: Highly Exaggerated?

The latest on the print versus paperless debate.
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Featured Technology

Xerox® Rialto® 900 MP Inkjet Press

Ideal for Book Publishing, Direct Marketing and Transactional applications.

Up to 64 meters per minute
Single pass duplex printing
Resolution: 600 x 600 dpi x 2-bit
Visual Resolution: 1000 x 1000 dpi
Recommended monthly volume: 1.5M – 7.5M impressions

Featured Workflow Solutions

Xerox® FreeFlow® Variable Information Suite

High speed personalisation solutions without limits.

Xerox® FreeFlow® Core

Streamline. Seamless. Simple. On-premise or in the Cloud.

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